Digital Marketing Specialist

Job Overview :

We are seeking a highly creative and results-driven Digital Marketing Specialist to join our team in the used car selling industry. The ideal candidate should have a deep understanding of various digital marketing channels and be proficient in creating engaging content and executing marketing campaigns. The primary focus will be on social media marketing, content creation, online advertising, customer engagement, and data analytics.

Responsibilities :

1. Social Media Marketing :

- Plan and execute social media strategies to drive engagement, brand awareness, and lead generation.

- Create and schedule 12 images posts with compelling content and relevant hashtags for various social media platforms.

- Manage social media accounts, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and Snapchat, to maintain a consistent brand presence.

2. Content Creation :

- Develop captivating content for social media posts, GMB, Twitter, LinkedIn, and other channels to attract and retain the target audience.

- Produce two weekly YouTube videos showcasing our used car inventory, promotions, and customer experiences.

3. Marketing Campaigns :

- Execute weekly SMS marketing campaigns to reach our customer base with updates, offers, and promotions.

- Implement weekly international marketing campaigns to target new audiences and expand our reach.

4. Customer Engagement :

- Send daily web and mobile app notifications to keep customers informed about new arrivals, offers, and events.

- Encourage social check-ins, referrals, and the use of referral codes to foster customer engagement and loyalty.

5. Online Reputation and Reviews :

- Monitor and manage online company reputation through customer reviews and respond promptly to feedback.

- Promote a positive brand image through proactive reputation marketing strategies.

6. Sales and Promotions :

- Plan and execute lucky draws, offers, and promotions to drive sales and customer participation.

- Utilize cross-selling and upselling techniques to maximize revenue and customer value.

7. Customer Satisfaction Survey :

- Conduct customer satisfaction surveys to gather feedback, identify areas for improvement, and enhance the overall customer experience.

8. Store Branding and B2B :

- Create store branding materials and B2B brochures to promote our offerings and attract potential partners.

9. Data Analytics and Reporting :

- Monitor and analyze the performance of marketing campaigns, social media metrics, and website traffic using analytics tools.

- Provide regular reports and insights to guide future marketing strategies.

Requirements :

1. Proven experience in digital marketing and social media management.

2. Strong copywriting and content creation skills.

3. Proficiency in using various digital marketing tools and platforms.

4. Knowledge of SEO, SEM, and online advertising techniques.

5. Excellent communication and interpersonal skills.

6. Analytical mindset with the ability to interpret data and derive actionable insights.

7. Creative thinker with a passion for digital marketing trends and innovations.