Digital Marketing Specialist

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JobDescription:

JobOverview

Apex Systems isseeking a Digital Marketing Specialist to join their team. Thisrole will focus on using the SAP-based Content Management System(CMS) and creating web pages and own the website management. TheDigital Marketing Specialist is expected to have meticulousattention to detail and fantastic content creation skills using aCMS system. We welcome digital natives with 3-4 years of workexperience to help us build and maintain a best-in-class website.This role does not require software development skills. Theposition is based in Charlotte,NC.

Responsibilities

• Create new website content, webpages, landing pages for the website using a CMSsystem
• Identify ways to improve the overalluser experience of the website
• Creatingstrategies to grow subscriber base and web trafficmetrics
• Produce sitemaps that visualize thestructure and functions of the website
• Monitor,assess, and report on websiteperformance
• Ensure the website complies withappropriate laws and regulations
  

Requirements

• 3-4 years of relevant work experiencearound CMS and website management (SAP Commerce Cloud experience aplus but not required)
• Expertise in workingwith CMS systems to create and maintain web pages, landing pagesand user experience
• Excellent knowledge ofGoogle Analytics and analytical and data visualizationskills
• Expertise in design, graphics and layoutand content creation related to websites
• Strongattention to detail with an analytical mind, ability to work aspart of a team and outstanding problem-solvingskills
• Proficiency in Microsoft Office andPhotoshop (or similar programs)
• German languageknowledge is a plus but notrequired