Digital Sales and Marketing

MyHygge is seeking a talented Junior Digital Marketing Executive (SEO/SEM Specialist) to join their fast-paced start-up environment. The ideal candidate will be a motivated and creative individual with experience in social media management and content creation. In addition to these responsibilities, this role will also include a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO), ensuring our online presence is optimized to drive brand visibility and organic traffic.

Responsibilities

• Build digital media strategy
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
• Maintain our clients social media presence across all digital channels
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimizes spend and performance based on the insights.
• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them
• Create, maintain, and share weekly and monthly content calendars for each social media platform.
• Monitor, analyse, and report social media metrics to gain insights and optimize the marketing strategy.
• Launch well-optimized online advertisements through Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms to amplify brand awareness.
• Manage and optimize Search Engine Marketing (SEM) campaigns to drive targeted traffic and conversions.
• Conduct keyword research, ad copy creation, and ongoing optimization for Google Ads and other SEM platforms.
• Play an active role in SEO efforts, including keyword research, on-page optimization, link building, and technical SEO audits.
• Track, analyse and report marketing data to derive valuable insights for future campaigns, including social media metrics, email open and click rates, website traffic, and SEM performance.
• Conduct research and analysis of industry electric mobility and sustainability trends to ensure the company stays informed about the latest products, marketing strategies, and tactics.

• Bachelor’s degree in marketing, communications, or a related field (preferred).
• 1-2 years of experience in social media management, content creation and SEO.
• Excellent copywriting, editing (photo/video/text), and presentation skills.
• Proficiency in Microsoft Office, Adobe Creative Suite, Graphic Design tools, Google Ads & Google Analytics.
• Experience with B2C social media management, Google Ads, campaigns, and SEO/SEM.
• Proficient in performance marketing, conversion optimization, and online customer acquisition.
• Strong analytical skills with the ability to generate comprehensive SEM reports.
• Experience in creative content writing, content creation and graphic design.
• Ability to thrive in a fast-paced start-up environment, handling multiple projects simultaneously.
• Positive attitude, detail-oriented, customer-oriented, with exceptional multitasking and organizational abilities.

Hygge is a social impact start up to reduce the burden of lifestyle related health conditions and boost sustainable health & longevity.