Director, Integrated Marketing Experience (IMX), Middle East Region

 + Operating Unit-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact: 

• Design and deliver massive intimacy w/ superb creativity = memorable & personalized experiences with maximum brand and commercial impact. Connect Data + Media (inc Retail)+ Culture + Commerce + Social + Partners – making every moment of truth addressable and special for specific consumers and shoppers. 
• Integrated Marketing Experience will deploy Operating Unit capabilities to deliver consumer intimacy at scale, through world-class ideas and experiences that connects creativity, media, data, culture, and commerce. 
• Lead local connections agenda including media buying, retail media
• Lead local social media, influencers and epics agenda
• Drive local Studio X effectiveness and operating excellence. 
• Ensure locally relevant and highly effective content / shopper / design deployment and/ or the development of locally specific experiences 
• Lead a team of Subject Matter Experts (Media, content, Epics, etc)  

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Experience and Critical Requirement:  

• Significant marketing and leadership experience (10 years+), with great focus on media, creativity, design, data/tech.  
• Acumen across relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy 
• Led scaled, complex, cross-functional and cross-geographical teams and projects 
• Led projects and capabilities that leverage Digital/ Data/ AI as edges 
• Led and developed teams directly and external partners (agencies) 
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.