Director - Marketing, Corporate

About The Role

Provide leadership and direction to the marketing team of AD Ports Group and its businesses (KEZAD, Maqta Gateway, Cruise Terminal, Safeen, Logistics) and develop and monitor the marketing strategy and ensure successful execution by directing, leading and guiding the marketing team as well ensuring that all marketing activity is innovative, best-in-class and meets the agreed marketing objectives for AD Ports Group and its businesses

Core Responsibilities:

• Lead the marketing of AD Ports Group and its businesses
• Establish strong partnerships with the executive management team and present the vision, guidance and innovation for all strategic marketing planning
• Partner with internal stakeholders (AD Ports Group corporate functions and its businesses) to translate their business objectives to measurable marketing goals, steer their annual marketing activities and ensure the marketing resources (budget and people) are available
• Direct and steer the marketing team to ensure best-in-class delivery of marketing:
• Define the strategic roadmap to market AD Ports Group and its businesses, ensure high levels of brand awareness and market positioning through integrated marketing campaigns and promotional efforts, while leveraging local/international media partnerships
• Guide the senior marketing communications manager and senior brand manager to deploy strategies and programmes focused on generating ROI
• Ensure consistency, conformity and alignment of AD Ports Group brand messages and value propositions communicated across all marketing communications
• Work closely with the Communications Director to execute fully integrated campaigns and promotional efforts
• Develop processes and procedures for the marketing function, ensuring full alignment with the requirements of the corporate marketing and communications department, the corporate functions and the various businesses of Ad Ports Group and per functional service level agreements (SLAs)
• Optimize the project management of integrated marketing initiatives, ensure functional, best-in-class delivery against set parameters and incorporate timely communications for project alignment/approval in coordination with the executive management team
• Act as the expert on the target audience/customer segments, competitors and markets and the latest marketing media trends. Monitor and assess through continuous market and competitor research key trends that may impact the organization or its businesses and recommend new, innovative and strategic marketing approaches
• Assess the accomplishments of conducted campaigns and promotional efforts against KPIs and business ROIs, optimize/recommend changes as required
• Define and allocate the annual marketing budget with overall accountability for the allocation and disbursement
• Direct all market research, marketing, production, design, web and digital development, media buying contractual partnerships and agreements, negotiate annual contracts with specialist agencies, both locally and internationally
• Acts as senior liaison on marketing operations to key government stakeholders/ affiliates and other public and private organizations
• Stand in as the Deputy for crisis communications and as the lead when the Director of Communications is not available, supporting on planning and managing operational emergencies

Required Qualification

• A minimum of a Bachelor's degree in Business Administration, Marketing or related field and preferably with a Post Graduate qualification
• Fluency in English and Arabic a must
• Business Leader
• Minimum 15 years experience in Marketing, Consulting, Branding
• Must be UAE National
• Minimum of 5-10 years experience in similar role