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Division Sales Manager Car Care Products Workshop Consumables

Job Description - Division Sales Manager Car Care Products Workshop Consumables

Division Sales Manager – Car Care Products & Workshop Consumables leads the automotive car care and consumables division, driving sales growth, market expansion, and team performance across workshops, fleets, and distributors.

Role Overview

  • Responsible for revenue growth, profitability, and market share of car care products and workshop consumables in assigned territories (e.g., UAE / GCC).

  • Owns divisional sales strategy, key account management, and leadership of a field sales team (Sales Executives / KAMs).

  • Focus markets: workshops, garages, detailing centers, fleets, dealerships, and distributor/wholesaler channels in the automotive aftermarket.

Key Responsibilities

  • Develop and execute divisional sales strategy, annual sales plans, and targets for car care products and workshop consumables.

  • Drive revenue growth by expanding existing accounts and opening new workshops, fleets, retailers, and distributor partners.

  • Manage and grow key accounts (distributors, large workshops, fleet operators, dealer networks); conduct regular business reviews and joint action plans.

  • Lead, coach, and develop the sales team (Sales Executives / Territory Sales / KAMs), including target setting, field coaching, and performance reviews.

  • Plan and implement pricing, discount structures, and promotional campaigns in line with margin and positioning guidelines.

  • Coordinate closely with marketing for product launches, campaigns, trade shows, and in-workshop visibility (POSM, displays, branding).

  • Work with supply chain and operations to ensure product availability, accurate demand forecasting, and healthy inventory levels.

  • Monitor sales KPIs (volume, value, margin, hit rate, new accounts), prepare monthly forecasts and management reports, and implement corrective actions.

  • Collect and share market intelligence on competitors, pricing, product gaps, and new opportunities in the automotive aftermarket.

  • Ensure adherence to company policies on credit, collections, and trade terms; support timely payments from customers.

Requirements (Education & Experience)

  • Bachelor’s degree in Business, Marketing, Mechanical / Automobile Engineering, or related field.

  • 7–10 years of B2B field sales experience in car care products, workshop consumables, automotive aftermarket, or related automotive products, including team management exposure.

  • Proven track record of delivering revenue growth and building distributor/workshop networks in UAE/GCC automotive market.

  • Strong understanding of workshop operations, detailing/car care products, and typical consumables used in garages and service centers.

  • Valid UAE/GCC driving license preferred for field and customer visits.

Skills & Competencies

  • Strong leadership and people management skills; able to build, coach, and retain a high-performing sales team.

  • Excellent communication, negotiation, and closing skills with distributors, workshop owners, and fleet customers.

  • Strategic and analytical mindset with hands-on execution in the field (joint visits, route planning, pipeline management).

  • Strong commercial acumen on pricing, margins, and promotion ROI; comfortable with sales reporting and CRM tools.

  • High customer orientation, resilience, and readiness to travel frequently within assigned territories.



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About the Company

Business Umbrella Ltd

Business Umbrella is your one-stop solution for HR outsourcing services in Dubai and across the UAE, offering recruitment, training, compliance, and business support.

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