Job Description Summary

Sr. Marketing Manager – EAGM Region Surgery
(Middle East, Africa, Turkey, Russia,Central Eastern Europe & Central Asia)

Job Description Summary
As Sr. Marketing Manager – Surgery (EAGM Region) at GE HealthCare, you will play a pivotal and strategic role in driving regional marketing excellence for the Surgery (OEC) portfolio across both direct and indirect markets. This role requires the ability to flex seamlessly across B2B and B2C dynamics, tailoring marketing approaches for clinicians, hospital executives, procurement groups, and channel partners.

Job Description

You will serve as the marketing right hand to the three regional cluster leaders—supporting them with business analytics, monthly operating reviews, annual marketing planning, and disciplined follow‑through on commercial programs. You will lead digital marketing, product lifecycle activities, market intelligence, commercial enablement, congresses, and customer programs across the EAGM region.

Strategic Partner to Cluster Leaders

• Act as the primary marketing partner for all three cluster leaders, contributing to monthly operating reviews with insights, progress updates, performance metrics, and proactive recommendations.
• Develop and align annual marketing plans with cluster strategies, ensuring execution discipline with continuous follow-up.
• Provide real-time visibility on trends, risks, and opportunities to inform leadership decisions.

Business Analytics & Performance Tracking

• Conduct analysis of SFDC funnel trends (stage movement, win/loss, cycle time) to identify obstacles and propose corrective actions.
• Track and communicate key marketing metrics for direct and indirect markets, enabling data-driven commercial prioritization.
• Support tender positioning with competitive intelligence, value messages, and proof points.

Product Lifecycle Management

• Lead EAGM’s marketing workstreams for New Product Introductions including launch plans, messaging, digital activation, and field readiness.
• Support structured phase-out activities ensuring customers, distributors, and Sales have clear transition guidance.

Digital Marketing, B2B & B2C Campaigns

• Design and execute integrated digital campaigns to expand reach and strengthen visibility.
• Adapt marketing approaches to both B2B and B2C audiences across direct teams and channel partners.
• Introduce innovative marketing formats that win hearts and minds across internal and external stakeholders.
• Measure and optimize campaign impact and ROI.

Go-To-Market Planning & Enablement

• Build strategic and operational marketing plans for direct and indirect markets.
• Develop localized commercial tools—value stories, competitive briefs, messaging decks, tender packages.
• Support distributor marketing capabilities to ensure alignment and execution consistency.

Market, Clinical, and Competitive Insights (VOC)

• Maintain strong awareness of clinical trends, competitive actions, and market dynamics.
• Synthesize insights for cluster leaders, Sales, and global teams to shape commercial and product strategies.

Reference Sites & KOL Engagement

• Identify and support reference sites to drive adoption and clinical advocacy.
• Develop trusted relationships with KOLs and early adopters.

Congress, Events & Field Training

• Lead planning and execution of regional congresses including booth strategy, product showcases, and digital amplification.
• Support product and competitive training for direct sales teams and channel partners.

Qualifications & Requirements

Required Qualifications (Must‑Haves)

• Bachelor’s degree in Marketing, Business, Healthcare, or related field.
• Extensive marketing leadership experience within healthcare, medical devices, life sciences, and other highly regulated industries.
• Proven success in both B2B and B2C marketing across direct and indirect markets.
• Strong capability in digital marketing, multi‑channel campaign development, analytics, and optimization.
• Experience leading New Product Introductions (NPIs), including launch planning and field enablement.
• Strong analytical skills with the ability to interpret funnel metrics, identify trends, and translate insights.
• Experience acting as a strategic business partner to commercial leaders.
• Strong project management skills and execution discipline.
• Excellent communication and presentation skills, with ability to influence across levels.
• Ability and willingness to travel approximately 30–40% across the EAGM region.

Desired Qualifications (Nice‑to‑Haves)

• MBA or Master’s in Marketing, Business, or Healthcare.
• Experience in Surgery, Imaging, or MedTech industries.
• Experience engaging KOLs, clinical stakeholders, and reference sites.
• Familiarity with tender processes and competitive positioning in public procurement.
• Experience in multi‑country European marketing roles.
• Knowledge of marketing automation tools, CRM platforms (e.g., Salesforce), and CMS tools.
• Experience coordinating major congresses and customer events.
• Comfort working in a fast‑paced, matrixed, multinational environment.

Core Competencies

• Strategic Thinking – ability to convert insights into marketing and commercial strategies.
• Customer & Market Insight – strong curiosity about trends, competitors, and unmet needs.
• Innovation & Creativity – ability to bring novel campaign ideas and fresh storytelling.
• Collaboration – strong cross‑functional partnership and communication.
• Influencing Without Authority – ability to guide stakeholders through insight and persuasion.
• Execution Excellence – disciplined follow‑up, structured communication, and ownership mindset.
• Adaptability – effective working across diverse markets and navigating ambiguity.

Additional Information