Ecom Creative Strategist (m/f/d) Short-Form Video Ads / DTC E-Commerce

Full-time · Dubai-based · Reports to CEO & Head of Operations

We are hiring for a fast-growing, founder-led DTC ecommerce company focused on building, scaling and operating high-growth physical-product brands internationally.

The company specializes in performance-driven ecommerce, with a strong focus on acquisition, creative, retention and operational excellence. The team moves fast, values ownership and is building a high-performance team in Dubai while collaborating with remote talent across the world.

The founder has scaled a profitable DTC business to $5M+ in monthly revenue and is now building the next stage of the company with a strong focus on creative performance, systems and long-term team growth.

Tasks

Your Responsibilities

• Manage a team of 4–5 video editors: brief them, review their work, set quality standards, manage workload, give regular feedback and help them improve
• Own the weekly creative testing pipeline across Meta and TikTok, including concepts, hooks, angles, formats and iterations
• Develop ad concepts and write clear creative briefs that editors can execute without unnecessary back-and-forth
• Work directly with the media buying team to read performance data and decide what to scale, iterate or kill
• Stay close to the craft and cut or adjust ads yourself when needed, especially for urgent tests, new angles, A+ concepts or revisions
• Track and report on creative performance, including hook rate, hold rate, CTR, CPA and ROAS contribution
• Stay on top of what is working across DTC, physical products, UGC-style ads and short-form performance creative
• Build the systems, SOPs and workflows that allow the creative team to scale

Requirements

What We Are Looking For

• 1–3 years of experience producing, directing or strategizing performance video ads for DTC ecommerce brands
• Strong understanding of Facebook, Instagram, TikTok and ideally Pinterest creative
• Experience managing, leading, briefing or reviewing video editors, even if this was informal leadership
• A proven track record of ads that performed at scale, ideally with context around spend, CPA, ROAS, CTR or scale
• Strong hands-on skills in Adobe Premiere, After Effects and/or CapCut
• Deep understanding of the Meta and TikTok creative landscape, including UGC, hooks, native formats and current direct-response ad trends
• Commercial instinct: you think in CPA, ROAS and conversion rate, not just views or engagement
• Structured and self-directed working style: you find the next test, you do not wait to be told
• Genuine interest in direct response, ecommerce and what actually drives sales
• Fluent, clear and strong English communication skills, both written and spoken
• Stable career history and interest in building long-term

Bonus points if you have experience with physical-product brands in beauty, home, lifestyle, household products, consumer goods or similar categories.

Benefits

How We Work

• Speed and iteration over perfection
• Clear ownership and accountability
• Results-first culture
• Direct access to the founder and performance team
• No unnecessary meetings
• Fast feedback loops
• Performance-driven decision making

What We Offer

• Full ownership of the creative function for a scaling DTC brand in English-speaking markets
• A team of 4–5 video editors to lead from day one
• Direct access to the founder and performance team
• Clear progression path as the brand and creative team scale
• Performance-linked growth opportunity after probation
• Visa sponsorship for Dubai
• Office: Dubai Business Bay (min. 6 month/ year)
• Long-term opportunity inside a fast-moving, founder-led ecommerce group

Hiring Process

To keep the process practical and performance-oriented, the first step is designed to give both sides a clear impression before investing too much time.

1. watch the founders Intro video to understand the opportunity
2. Short English WhatsApp voice note + 16Personalities result
3. Test project / case study
4. Recruiter interview + short structured questionnaire
5. Founder interview
6. Potential 1-2 weeks paid test work phase in Dubai
7. Final offer and contract signature > join the team.