Lead the visual execution of Furchild's identity across digital, print and physical environments.
Make design decisions that balance creative excellence with business goals.
Turn briefs, including technical nutrition and ingredient content, into clear, warm, polished creatives.
Maintain and evolve a scalable design system, modular templates (Adobe and Canva) and brand guidelines, so the social and marketing teams can produce on-brand work fast.
Performance and Social Creative
Design high-performing assets for Instagram, TikTok, Facebook, LinkedIn, YouTube, and Meta, TikTok and Google Ads.
Produce multiple variations of every ad concept (hook, headline, visual, offer) so the performance team can test what actually converts, then use the results to sharpen the next round.
Design for the full journey: first-touch ads, onboarding quiz and landing pages, and the follow-up that converts a first purchase into a subscription.
Work from the monthly social calendar with the Social Media team, including Reel covers, carousels, Stories and simple motion graphics.
Stay on top of platform best practices and content trends so Furchild's visuals stay fresh.
Packaging, Retail and Print
Lead packaging from concept to print-ready production, across raw meals, freeze-dried treats, supplements, toppers and grooming.
Ensure packaging meets UAE labelling and food-safety requirements, working with our kitchen, compliance and sourcing teams.
Design for the frozen aisle: freezer graphics, shelf strips, wobblers and in-store displays for supermarkets and retail partners, plus pop-up booths and event material.
Design delivery-box inserts and feeding guides that make a first-time raw feeder confident from day one.
Evolve packaging based on customer feedback and sustainability goals.
Web and e-commerce Visuals
Support the team on mobile-first landing pages focused on conversion, accessibility and clear storytelling.
Design homepage banners, collection visuals, product imagery and navigation elements, and keep imagery consistent across our 70+ products and their variants.
Work with our in-house developers to keep the site visually consistent and easy to use.
CRM and Food Adviser Support
Design email, WhatsApp and SMS campaign creatives across the customer lifecycle, from welcome to win-back.
Create sales collateral for our Food Adviser team (product sheets, transition guides, comparison visuals) that they can share with customers in chat.
Collaboration and Direction
Brief and work with photographers, videographers, printers, freelancers and production vendors to keep execution consistent.
Support occasional internal requests such as hiring material, event graphics and presentations.
Trend and Industry Awareness
Track competitor visuals, global pet-brand creative and cultural aesthetics in the UAE.
Recommend new formats, visual styles and storytelling approaches based on what is working in the market.
Requirements
4 - 5 years of graphic design experience, ideally in D2C, FMCG, food or a creative agency.
A portfolio showing both brand work (packaging, print, identity) and performance or social creative.
Advanced Adobe Photoshop, Illustrator and InDesign. Working knowledge of Premiere Pro, After Effects or CapCut for short-form video. Figma is a plus.
Packaging and print production experience, including working with printers and preparing print-ready files.
Comfortable using ad performance data to inform creative decisions.
Organised and fast, able to manage many requests at once without dropping quality.
A genuine love of animals, and an eye for making a dog or cat look its best.
Benefits
Ownership of a well-loved, profitable local brand's entire visual identity.
Work that ships every week, across digital, retail and packaging.
A small, fast team where your design is directly tied to growth.
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