Acquisition
• New customer growth
• CAC
• First order purchases
• Own the paid marketing budget: forecast, allocation, reporting, and spend-vs-forecast variance
• Manage partner agencies: briefs, scopes, SLAs, weekly business reviews, and performance measurement
• Analyze and fine-tune channel mix across platforms (online and offline); own the creative testing roadmap and a live view of winning and losing variants
Conversion
• Website conversion
• Onboarding funnel
• Subscription conversion
• Landing pages
• CRO - own the testing roadmap that turns more visitors into subscribers
• Partner with product/ops on the first-order experience and subscription mechanics
Lifecycle Management
• CRM - segmentation, customer journeys and lifecycle automation
• Reactivation / win-back campaigns
• Referrals
• Loyalty
• Upsell and cross-sell
• Own the strategy, reporting and continuous improvement of the lifecycle program. The FA team currently supports retention execution, but this role ultimately owns the strategy and results.
Across the Funnel
• Run a weekly performance review with leadership covering the full journey, acquisition through retention.
• Own a single, connected view of unit economics so acquisition spend is judged against retained value.
• Use cohort analysis to understand why customers stay or leave, and feed those insights back into acquisition, conversion and lifecycle.
Requirements
• MENA regional experience and based in the UAE.
• Experience in subscription or DTC e-commerce businesses.
• Hands-on across the full funnel: acquisition, retention, and lifecycle marketing.
• Strong analytical skills, including cohort analysis and LTV optimization.
• Hands-on operator experience with Meta Ads Manager and Google Ads at minimum.
• Working fluency with a CRM / lifecycle platform such as segmentation, customer journeys, lifecycle automation.
• Comfortable building processes, reports and growth initiatives from scratch in a fast-growing business environment.
• Comfortable owning conversion / CRO from landing pages, funnel diagnosis, and a structured testing roadmap.
• Strong commercial instinct; able to think long-term while maintaining startup agility to execute daily.
• Analytical fluency in spreadsheets and CRM / analytics tools.
• Bachelor's Degree in any related field.
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