Influencer Marketing Manager

About Us
Minimalist.ae is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods designed to enhance personal style. With two stores now open in the UAE, we focus on simple yet sophisticated designs, with specifically our Arabic numeral watches being known for their timeless appeal. Minimalist believes in simplicity and use only the finest materials to produce beautiful and durable items, combining elegant design with excellent quality.

The Role

As Influencer Marketing Manager, you will support our marketing & social media efforts with a specific focus on Influencer-related work. You will be closely cooperating with internal departments for conventional marketing tasks while finding and approaching new influencers, managing existing influencer engagements, and analyzing results of influencer campaigns.

Responsibilities:

• Identify, approach, and build meaningful relationships with influencers and other content creators

Identify, approach, and build meaningful relationships with influencers and other content creators

• Plan & strategize influencer management campaigns and processes

Plan & strategize influencer management campaigns and processes

• Measure & optimize engagement and return-on-investment for influencer initiatives

Measure & optimize engagement and return-on-investment for influencer initiatives

• Conduct in-depth market & competitor analysis on collaboration and influencer developments

Conduct in-depth market & competitor analysis on collaboration and influencer developments

• Formulate and implement influencer & content-related KPIs

Formulate and implement influencer & content-related KPIs

• Cross-department communication and rapport building to enable holistic company-wide marketing initiatives

Cross-department communication and rapport building to enable holistic company-wide marketing initiatives

• Review and report respective metrics and achievements

Review and report respective metrics and achievements