Lead Management Coordinator (Event Industry)

The Lead Management Coordinator plays a critical role in driving business growth within the exhibitions and events industry by managing lead generation, client outreach, CRM coordination, and bid/portal administration. This role supports sales and business development teams by ensuring a strong pipeline of qualified prospects, effective client engagement, and timely submission of proposals and tenders.

Lead Generation & Prospecting

• Identify and qualify potential leads through online research, industry directories, event databases, and social platforms.
• Generate new business opportunities via cold calling, email outreach, and follow‑up campaigns.
• Maintain a steady pipeline of prospects aligned with target industries and event segments.
• Track lead sources and performance to optimize future lead‑gen strategies.

Cold Calling & Client Outreach

• Conduct structured cold calls to introduce company services and upcoming exhibitions.
• Engage decision‑makers to understand their requirements and assess fit for participation.
• Maintain professional communication to nurture early‑stage leads.

Business Development Support

• Assist the sales team in converting qualified leads into active opportunities.
• Monitor competitor activities and market trends to identify new business avenues.
• Support revenue‑growth initiatives by coordinating with internal teams.

Show Marketing & Event Promotion

• Promote upcoming exhibitions and events to targeted industries and potential exhibitors.
• Coordinate marketing outreach through email campaigns, telemarketing, and digital channels.
• Manage inquiries related to stand design and construction, pricing, and event details.

Project Bid Submission

• Prepare and submit RFPs, RFQs, and tender documents for events and exhibition projects.
• Ensure all bid documents meet client specifications and submission deadlines.

Vendor Registration & Compliance

• Complete vendor registration processes for government, corporate, and event portals.
• Upload required documents such as trade licenses, certifications, and financials.
• Maintain updated vendor profiles across multiple procurement platforms.
• Ensure compliance with client procurement policies and portal requirements.

Client Liaison & Relationship Management

• Serve as the primary point of contact for lead‑stage and early‑engagement clients.
• Provide timely responses to inquiries, quotations, and project updates.
• Maintain strong relationships to encourage repeat participation and referrals.

CRM Management

• Maintain accurate and updated records of leads, opportunities, and client interactions.
• Track lead progress through the sales funnel and flag follow‑up requirements.
• Generate CRM reports for management review

Portal & Database Management

• Manage multiple industry portals, procurement systems, and event platforms.
• Upload project details, proposals, and compliance documents as required.
• Monitor portal notifications for new tenders, opportunities, and updates.