Manager - Area Retail

Sales and Commercial Performance of the Area 

• Maximize sales and profitability of the area


• Formulate and implement store strategies and procedures


• Coach Store Managers to use commercial information effectively 


• Control costs within budgetary guidelines


• Promote awareness of local trading patterns, the trading environment and competitor activity


• Identify internal and external commercial opportunities


• Maximize productivity in stores through effective deployment of resources


• Increase market share in the area and study competition regularly 


• Monitor and control expenses ( overtime, local, stock and consumables) through efficient store operations


• Look at prospective sites and evaluate new sites 

Operational Standards and Management

• Execute new store openings and re-fits.


• Execute promotions are implemented according to guidelines and that local/seasonal promotional opportunities are identified and maximized.


• Ensure maintainence and regular review of store operational and corporate standards leading to standardization of systems


• Monitor inventory management systems within the area (stock availabililty,order management, back store management, stock consolidation and transfer)


• Ensure ontime stock count and effective stock management (right product is available at the right time in all stores)


• Monitor staffing levels in stores within the area to ensure resources are effectively deployed


• Monitor store administration through periodical store visits and retail meetings to maximize operational efficiency within the area


• Ensure all the stores are in compliance with all employment and state laws, health and safety standards


• Ensure all the stores portrays the company image in all aspects of personal presentation and adheres to the company dress code as laid out by the Company


• Maintain best retail standards in all showrooms as per market positioning of the brand


• Initiate timely action on slow moving and non moving products


• Furnish regular product feedback to the senior management and the buying department.


• Supervise the visual merchandising function to ensure that they support the brand and intended theme.


• Execute and monitor stores for events like sale, promotions etc.

People Management 

• Support induction of new recruits through buddy system


• Manage, develop and motivate staff to increase sales and improve efficiency


• Ensure right mix of staffing across all showrooms


• Train/Assist Store Managers in conducting staff welfare activities


• Ensure that all new recruits understand their job and settle down well within the company 


• Assist Store Managers in grievance handling and disciplinary actions 


• Ensure skill development of showroom staffs through Job rotation and Learning & Development 


• Monitor and appraise the performance of showroom staffs in coordination with showroom managers and developing individual career plans.                                                                                                                               


• Set KRA's for direct reports and conduct performance appraisal


• Oversee staff deployment and drive motivation levels of the direct reportees


• Monitor staff welfare ( staff accommodation and transport) and facilitate complaint resolution


• Ensure effective resource planning and succession planning

Customer Focus

• Implements a high standard of customer focus within the store in the area through effective coaching 


• Regularly assesses customer service standards within store


• Ensure that customer satisfaction is maintained at the highest level in all stores


• Assess mystery shopping feedback and prepare action plan for improvement


• Create seamless customer service orientation among store employees by ensuring timely and efficient customer service

• Good Knowledge of retail processes and retail industry


• Good Knowledge of Merchandising, Stock Management and Inventory processes


• Result orientation 


• Teamwork & collaboration


• Communication skills


• Planning and organising skills


• Leadership skills 


• Analytical skills 


• Attention to detail