Manager CRM Strategy - Gaming Marketing CRM

About Wynn Al Marjan Island

Wynn Al Marjan Island will be the first integrated resort in the UAE. Set to open in 2027, the resort will be located 50 miles from Dubai International Airport in the emirate of Ras Al Khaimah. The resort will offer 1,530 rooms and suites, 22 restaurants, lounges, and bars, a theater, and a beach club. It will feature multiple swimming and wading pools, a five-star spa, a salon, a shopping promenade, and a celebrations and events center.

About the Position

Wynn Al Marjan Island is currently seeking a Manager CRM Strategy to join the resort’s Gaming Marketing CRM team.

The primary duties and responsibilities of this role are:

Data Analysis & Insights: 

• Oversee the collection, analysis, and interpretation of customer data to identify trends, preferences, and behaviors

• Utilize data analytics tools to generate actionable insights that inform Gaming Marketing strategies and decision-making 

• Implement techniques to optimize utilization by the Host team and effectiveness of the tool in driving Host productivity and customer engagement

• Optimize touchpoints across the player journey, ensuring a seamless experience from registration to retention

Customer Engagement & Loyalty Programs: 

• Develop personalized communication strategies, including email marketing, SMS, and direct mail, to enhance customer engagement

• Monitor and evaluate the effectiveness of loyalty programs and marketing campaigns, making adjustments as needed

Cross-Functional Collaboration: 

• Work closely with the marketing, operations, IT, and finance teams to align CRM initiatives with broader business goals 

• Collaborate with the IT department to ensure the CRM system is integrated with other gaming systems and databases 

• Partner with the operations team to enhance the customer experience on the gaming floor and other touchpoints

Budget Management: 

• Develop and manage the CRM budget, ensuring efficient allocation of resources to maximize ROI 

• Monitor and report on the effectiveness of the CRM tool, the utilization of it by the Hosts and other Gaming Marketing users, and opportunities to improve performance and usefulness of the tool  

Compliance & Risk Management: 

• Ensure all CRM activities comply with relevant regulations, including data privacy laws and gaming industry standards

• Identify and mitigate risks associated with CRM strategies and customer data management 

About You

The ideal candidate for this position will have the following experience and qualifications:

• Bachelor’s degree in Marketing, Business Administration, Data Science, or a related field; master’s degree preferred

• Minimum of 5 years of experience in CRM, marketing, or a related field. Previous leadership role a plus 

• Proven record of developing and executing successful CRM strategies in the gaming or hospitality industry

• Strong analytical skills with experience in data analysis, segmentation, and predictive modeling 

• Proficiency in CRM software (e.g., Salesforce, Microsoft Dynamics) and data analytics tools (e.g., Tableau, Power BI) 

• Excellent leadership, communication, and interpersonal skills 

• Ability to think strategically and translate insights into actionable plans

• Knowledge of data privacy regulations and compliance requirements 

About Wynn Al Marjan Island’s Benefits

We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package, incentive programs, and other employee benefits. The result is a package that makes this role highly attractive to outstanding applicants seeking a career with Wynn Resorts, among the most renowned and celebrated brands in the global hospitality industry.