Manager - E-Commerce (Category Management)

Sales and Commercial Performance

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Formulate and implement strategies & procedures for better commercial performance

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Study online competition for Furniture on a daily / weekly / monthly basis

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Take corrective actions for our pricing, recommend items based on past learning and ongoing competition activities

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Plan promotion/event for E-commerce sales

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Forecast products & quantities for the sale and ensuring the inventory/stock availability

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Work closely to ensure that the range is representative rightly on E-Com/Website.

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Work closely with Buyers for E-commerce exclusive product and range (not for store)

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Analyse the MIS/Reports and highlight the key trends and way forward

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Suggest improvements based on benchmark practices

Content & Online Promotion

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Ensure 95% listing of all livestock on the e-commerce portal at any given time

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Circulate weekly count of active items listed Vs active stocks in portfolio department wise (every Week)

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Ensure timely testing of links and implementation on the e-commerce portal

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Recommend ecommerce store promotions in consultation with the Buyers, Retail Ops & Marketing

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Ensure all required communications for the promotions is developed, designed within the timeline

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Recommend events specific to Brand, Product category and Season

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Forecast along with the Buyers & Retail Operations to the increase in footfall sales during the promotions

Competition Mapping

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Conduct periodic market research to study the customer profile/preferences & buying patterns

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Conduct market research to study the effectiveness of the media campaign & with respect to the money spent, in coordination with digital marketing team

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Ensure being proactive on tracking various competition websites and take corrective actions

MIS

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Weekly reports on category (Top Seller, Ageing analysis, Ecom Exclusive Sharing, Etc.)

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Operation Reports (NPS, CC Complaints, Product Feedback)

Budgeting & Planning

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Review the sales budgets and make recommendations to the management as deemed necessary