Marketing Communication Manager

Purpose of the position

. Marketing communications reaches out to existing, potential and lost customers to convey the value our products and services can bring to them. Based on business strategy, it improves customer experience and and ultimately supports top line growth, increased sales and profit and defending and growing our margin.

Principal responsibilities

. Set-up, drive and implement marketing communications strategy based on business strategy
. Development of communication strategies and plans for different market segments, product and service offerings (PSOs), customer types and sales channels
. Establishing and actively managing an integrated communications approach, depending on customer requirements, covering e.g. fairs & events, digital, print, advertising, involving internal and external (PR) communications wherever necessary
. Marketing communications execution: adaptation of globally available communication materials and development of new communication material (where required), e. g. printed collaterals (brochures, flyers, datasheets, catalogues…), videos/moving pictures and campaigns incl. advertisement both visually and in terms of messaging oversee and steer production of communication materials
. Selection of most relevant communication media and channels to efficiently reach out to relevant target group
. Definition and management of required marketing communications budget in alignment with regional/country marketing & sales team pro-actively engage with key business stakeholders at an early stage of their planning and development
. Ensure compliance with corporate design/branding for all communication measures
. Support the delivery of new sales through proactive customer communications, including e.g.: brand management, Social Media communication, acceleration of e-channel development, sales promotion
Implement consistent communication support for sales & marketing, also including identification of required channels, systems and features, e.g. for digitalization or online marketing
. Ensure and conduct timely and professional communications for product launches
. Oversee and promote liaison with the corporate Projects & Operations' Creative Services, Media Management, and Events teams
. Conduct and use of market/customer/competitor research in alignment with Projects & Operations' Market Research
. Establish measurement of efficiency of communications campaigns
. Leverage and implement improvement measures from existing CX studies, e.g. on brand, awareness of product and service offers
. Conduct or support market research projects focused on communications
. Leverage regionally/locally implemented research to gain further information on communications
. Alignment of communication concepts and regional/local requirements across the different functions (global/regional/local customer communications) as well as across the business
. Proactive best-practice sharing, identification of synergies, cross-regional topics and implantation of these

Required key skills (functional/technical)

. Customer focused
. Collaborative and influencing
. B2B know-how and affinity to B2C communications required
. Experience in marketing communications and integrated channel management
. Solid understanding of marketing communications campaign planning and execution
. Familiar with digital marketing and social media
. Experience of working with multiple stakeholders and able to work in a collaborative and creative environment
. Excellent written and verbal communication skills in English and local language
. Integrated thinking combined with strategic thinking and strong executional skills
. Educated to degree level in marketing or communication or similar studies
. +5 years' experience in marketing, brand management, communications