Marketing Content Manager

Job Overview: The Content Marketing Manager will be responsible for creating, editing, and optimizing content that aligns with the company’s brand and marketing goals. This role requires a passion for writing, a keen eye for detail, and the ability to produce compelling content that resonates with our target audience.

Key Responsibilities:

1. Content Creation:

• Write and edit high-quality content for websites, blogs, social media, email campaigns, and other marketing materials.
• Develop content that is engaging, informative, and aligned with the company’s brand voice and messaging.
• Collaborate with designers, videographers, and other content creators to produce multimedia content.

1. Content Optimization:

• Conduct keyword research and implement SEO best practices to improve content visibility and search rankings.
• Optimize existing content to enhance readability, engagement, and conversion rates.
• Monitor and analyze content performance using analytics tools and make data-driven recommendations for improvement.

1. Content Planning and Strategy:

• Assist in the development of content calendars and content strategies that support marketing objectives.
• Identify content gaps and opportunities based on market research and audience insights.
• Stay up-to-date with industry trends, competitor activities, and emerging content formats.

1. Quality Assurance:

• Ensure all content is accurate, well-researched, and free of grammatical errors.
• Adhere to brand guidelines and maintain consistency in tone, style, and messaging.
• Review and proofread content created by other team members or freelancers.

1. Collaboration and Coordination:

• Work closely with the marketing team to align content efforts with overall marketing campaigns.
• Coordinate with internal stakeholders to gather information and insights for content development.
• Manage relationships with external content creators, freelancers, and agencies as needed.

1. Engagement and Community Building:

• Engage with the online community through social media interactions, blog comments, and other platforms.
• Respond to audience feedback and inquiries in a timely and professional manner.
• Foster a positive and active community around the brand.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• Proven experience as a Content Specialist, Copywriter, or similar role.
• Exceptional writing, editing, and proofreading skills with a strong attention to detail.
• Knowledge of SEO best practices and content optimization techniques.
• Strong understanding of social media platforms and content distribution channels.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Why Join Us:

• Competitive salary and benefits package.
• Opportunity to work with a dynamic and creative team.
• Professional development and growth opportunities.

How to Apply: Interested candidates are invited to submit their resume, cover letter, and writing samples to [email protected] with the subject line “Content Marketing Manager”