Marketing Director - MENA

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Job Description - Marketing Director - MENA

Marketing Director - MENA

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

  • Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
  • Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
  • Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
  • Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
  • We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sex or sexual orientation, race, ethnicity, religion or belief, disability, and any other protected characteristic or identity.

    Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

    A little bit about our team:

    Warner Music MENA currently looks after over 200 artists both domestically and internationally. We pride ourselves in servicing and developing MENA artists by evolving and being active participants in artist development. Our core values centre around being of service to our artists, to each other and to our community.

    Your role:

    As a Marketing Director, you’ll be responsible for creating, leading, and executing the marketing strategy for a select roster of Warner Music artists. You’ll have the opportunity to shape, implement, and monitor Warner Music’s marketing activities for both our regional and international talents.

    Here you’ll get to:

  • Work with artists, managers, marketing, and key label executives in order to develop compelling and powerful marketing strategies.
  • Lead and liaise with internal teams (A&R, digital, design, brand, global marketing) on all aspects of release campaigns, promotion plans, and artist development activities to spearhead creative marketing campaigns (online & offline). 
  • Brainstorm, budget, and execute effective artist campaigns; lead and maintain a strong presence in the desired target market and community.
  • Coordinate artist vision, build artist brands and stories in partnership with internal and external partners. Work closely with product managers, creative teams, artist managers, brand partners to help bring artists’ visions to life.
  • Build and manage new and ongoing relationships with partners and affiliates, including social platforms, DSPs, creative and media agencies.
  • Construct community/fan-building initiatives.
  • Maintain the and with the inputs of the record label and content provider partners.
  • Assist the creation of artist editorial calendars and publishing schedules for releases
  • Prepare marketing intelligence reports by collecting, analysing, and summarising sales and market data.
  • Maximise the monetization of music content by creating innovative packaging, distribution and promotion ideas.
  • Attend and contribute to all related company meetings in connection with assigned projects, and provide the team with timely feedback and follow-up regarding any action items.
  • Collaborate with the Regional Marketing team to export domestic artists with global potential in diaspora and abroad markets, besides to grow our global stars’ in MENA and build local fan bases.
  • Collaborate and build relationships with regional and global teams to increase the visibility of local artists, and exposure of the music of MENA beyond the region on an ongoing basis.
  • About you:

  • The ideal candidate is interested in breaking artists with innovative digital campaigns and has an interest in new technology. This person follows culture platforms and technologies, holds the mindset for leveraging the internet to drive artist careers and revenue. 
  • You must be detail-oriented and able to multi-task juggling multiple artist projects, and be responsible for all aspects of a music release digitally.
  • You live on social media and discover new music in interesting ways. 
  • You must be highly creative, extremely motivated, and love being a part of a collaborative team. If you love new challenges daily - this could be the gig for you. 
  • You have a strong understanding of the culture of the region on both local and international levels. You are familiar with audiences from multiple markets, local and regional communities.
  • You are comfortable with communicating in English and Arabic. Skills for other languages from the region is always a plus.
  • We’d love it if you also had:

  • You have a passion for music and tech - we know you’re at your best when you’re doing what you love. We are looking for a Rockstar candidate that LOVES music, the internet, and technology
  • You can manage multiple deadlines and urgent tasks
  • You are willing to learn a little bit of everything, and open to take on anything
  • You are excellent at listening, interpreting, and communicating
  • You are creative
  • You are curious and ask questions 
  • As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

    Together, we are Warner Music Group: Music With Vision & Voice.
     

    Love this job and want to apply?

    Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

    Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

    Thanks for your interest in working for WMG. We love it here, and think you will, too.

    WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.

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