Marketing Executive - Chinese Market

Main requirements:

• Develop and manage channel-specific campaigns and content for social media platforms such as Weibo, WeChat, Little Red.


• Increase engagement through social media content


• Manage the social media calendar, and nurture brand ambassadors to amplify the brand's presence


• Evaluate the effectiveness of campaigns and content, and recommend creative iterations to optimize performance and meet business goals.


• Monitor social media conversations, trends, and analytics, and respond to queries in a timely and professional manner.


• Proposes new ideas and concepts for social media content;


• Measure and report performance of all social media campaigns and assess against KPIs goals;


• Develops engaging, creative, innovative content for regularly scheduled posts.


• Engage and growth of online community;


• Monitors and develops reports on competitor activity within social media spaces;


• Creating an editorial plan or weekly content;


• Perform market research to be updated with the latest updated social media trends and looking for new online marketing channels;


• Multi task, willingness to undertake other ad-hoc duties assigned;


• Conducting research and analysing data to identify and define audiences;


• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement;


• Plan and execute all Chinese social media, including Weibo, WeChat, and other affiliate channels etc;


• Formulate strategies, running and manage all campaign and promotion to increase product services exposure;


• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages;


• Keep up to date with any social media trends;


• Audits and analyses social media presences, including digital advertising costs and returns.

Other Responsibilities

• Provide Mandarin communications counsel to departments to ensure consistency in messaging across all channels.


• Act as the custodian of corporate identity and branding, including editorial oversight for collaterals such as brochures, newsletters, and digital media.


• Handle crisis communications, including participating in emergency preparedness exercises and developing communication strategies.

Job Requirements

• University degree preferably in mass communications, marketing, public relations or journalism
• Minimum three years’ relevant work experience, with a proven track record in managing Chinese social media platforms and campaigns
• A good writer with a deep understanding of social media platforms
• Good communication and interpersonal skills, creative, meticulous, and results-oriented