Marketing Executive - Gymshark

About Us

 

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!

 

About The Role

To coordinate and implement community-building marketing initiatives for the assigned Business Portfolio (BP), in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand / Principals guidelines. This includes community engagement through relationship-building, events, and activities, product seeding, and collaborating with key gyms in the region.

What You'll Be Doing

Assist in the development of yearly and quarterly marketing plans and calendar of activities focusing on strategies that drive brand awareness in the region.

•             Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the values and guidelines across all managed marketing activities.

•             Identify and establish relationships with local partners and KOLs relevant to the assigned Business Portfolio.

•             Explore partnership opportunities to maximise reach and generate interest.

•             Collaborate with influencers to create content that aligns with the brand's messaging and goals.

•             Execute product seeding strategy, ensuring timely and strategic distribution of products to maximize exposure and engagement.

•             Liaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelines.

•             Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc

•             Conduct post-campaign evaluations to assess the success of initiatives and identify areas for improvement.

•             Stay informed about industry trends, competitor activities, and emerging influencers in the fitness space.