Marketing Manager - Planning & Governance

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The Role

We are looking for a detail-oriented and collaborative Manager - Marketing Planning and Governance, to support our marketing efforts within MENAT CIB. In this role you will focus on aligning marketing plans with business priorities and ensuring effective governance processes are in place.

This role is critical to ensuring that marketing aligns with the bank's global priorities and demonstrates clear, measurable impact on business performance. It's ideal for a marketing operations individual who thrives on data, strategy, and cross-functional execution.

Marketing Planning

• Interlock regional plans with the global marketing planning process for CIB, ensuring alignment with regional business goals and growth opportunities.
• Assist in translating commercial objectives into actionable marketing initiatives, identifying necessary resources and expected outcomes.
• Help coordinate the marketing calendar and campaign roadmap across various client segments and product lines.

Budget & Investment Management

• Monthly Fusion PO reporting shared with the regional team and fed into global updates, and any PO closure / sweeping of unused budget
• Manage the regional budget and management of the platforms which connect to group monitoring
• Collaborate with Global & Regional Finance and Business Management to align on forecasts and ROI frameworks.

Performance Measurement & Reporting

• Input into global marketing performance dashboards linked to key business metrics such as client engagement, brand health, and campaign ROI.
• Leverage this in preparing regular reports for senior marketing and business leadership.

• Work with data and analytics teams to support the establishment of KPIs and benchmarks for marketing initiatives.

Governance, Process & Operational Excellence

• Support governance and operational processes across marketing planning, budgeting, and execution.
• Promote the use of best-in-class tools and methodologies within the marketing function.
• Ensure marketing teams have the necessary data and insights for effective execution.
• Risk oversight - especially of Management Self-Identified Issues (MSIIs) and action plans.

In order to apply for this role, you will ideally have the following:

• 5+ years of experience in marketing governance or planning roles within a financial services or B2B environment.
• Familiarity with marketing planning, investment modelling, and performance reporting.
• Strong analytical skills with knowledge of marketing KPIs and business metrics.
• Experience in complex organizations and collaboration across business and marketing leadership.
• Effective communicator with the ability to present insights to stakeholders.
• Excellent organisational skills and attention to detail
• Ability to work cross-functionally and influence stakeholders at multiple levels
• Bachelor's degree in Business, Marketing, Finance, or a related field preferred.

You'll achieve more when you join HSBC.

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Issued by The Hong Kong and Shanghai Banking Corporation Limited.