Marketing Operations Lead

Company : Bybit

Job Type : Full Time

Abu Dhabi, United Arab Emirates

Job Description - Marketing Operations Lead

About Us

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Role Overview

Own the product operations and content ecosystem of the in-app community. This role drives engagement, retention, and trading conversion through content distribution strategy, recommendation system optimization, and user growth initiatives.

Responsibilities

Own the growth of the in-app community by increasing active users, content participation and engagement.

Develop content distribution strategies and define recommendation algorithm requirements to improve content discovery and engagement.

Design and optimize user funnels to increase UGC participation, community interaction, and trading conversion

Use analytics and A/B testing to continuously improve retention, engagement, and product performance.

Partner with Growth, Marketing, Data, and Engineering teams to align community initiatives with broader platform goals.

Requirements

4+ years of experience in product operations, growth, or community product roles in internet or crypto platforms

Strong understanding of content distribution, recommendation systems, and user engagement strategies

Experience with platforms such as Binance Square or Bitget Plaza is a plus

Hands-on experience with data analysis and A/B testing

Strong communication and cross-team collaboration skills

Fluent English; Chinese is a plus

Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.

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Marketing Operations Lead

Job Description - Marketing Operations Lead

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