Marketing Specialist

Job purpose 

The Digital Marketing Specialist will be responsible for driving brand awareness, customer engagement, and lead generation through digital platforms. This role requires a blend of creative content development, performance marketing expertise, and data-driven decision-making to strengthen the brand’s digital presence and support sales objectives

Job responsibilities 

Brand Awareness & Engagement

• Develop and execute digital marketing strategies to increase visibility and strengthen brand positioning in the UAE automotive market.
• Manage digital campaigns, influencer partnerships, and social content to build an active and engaged online community.
• Ensure consistent digital storytelling aligned with brand identity and customer touchpoints.

Performance Marketing & Lead Generation

• Plan and optimize paid campaigns across Google Ads, Meta, TikTok, YouTube, and other digital platforms.
• Drive measurable results such as website traffic, test-drive bookings, showroom visits, and lead conversions.
• Manage retargeting campaigns to maximize customer acquisition efficiency.

Social Media & Content Management

• Manage content calendars and publish across Instagram, TikTok, YouTube, LinkedIn, and Twitter/X.
• Create engaging, relevant content to capture interest and support customer journeys.
• Oversee social listening, community management, and online reputation monitoring.

Analytics & Reporting

• Track KPIs across platforms using Google Analytics, Meta Business Suite, CRM dashboards, and other tools.
• Provide performance reports with insights and recommendations to optimize campaigns.
• Monitor competitor activity and adjust strategies to remain competitive.

Collaboration & Support

• Work closely with the sales team to align digital marketing with showroom and retail objectives.
• Support brand initiatives, events, and campaigns with digital amplification strategies.
• Coordinate with internal and external partners to ensure seamless execution of campaigns .

Educational Qualification 

• Bachelor’s degree in marketing, Digital Media, or related field.

Work Experience 

• 3–5 years’ experience in digital marketing, preferably in automotive, retail, or consumer brands.
• Proven expertise in Google Ads, Meta Ads Manager, SEO/SEM, email automation, and analytics tools.

Competencies 

• Strong content creation and social media management skills.
• Data-driven mindset with ability to optimize ROI and performance metrics.
• Good interpersonal skills

Languages 

• Excellent communication skills in English
• Arabic is an advantage.