Monetisation Manager

Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience.

As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As a Monetisation Manager, you will support the strategy team in identifying and executing revenue growth opportunities across the user and customer funnel. You will be required to combine analytical strength with a deep understanding of how to turn user behaviour and funnel performance into actionable commercial levers.

In this role, you will:

• Revenue Opportunity Analysis: Identify monetisation levers and areas of commercial opportunity across platforms, focusing on pricing strategy, upselling, packaging, and user conversion.
• Conversion Funnel Performance: Monitor and analyse the commercial funnel (visitor to lead, lead to paying client, upgrade rates, etc.) to identify drop-offs and growth opportunities.
• Conversion Optimisation Strategy: Recommend and support implementation of A/B tests or funnel improvements in collaboration with Product, Marketing, BI and Sales - ensuring strategic alignment.
• Insights & Reporting: Build business cases, forecasts, and dashboards to evaluate initiative impact and funnel health. Collaborate closely with BI and Data teams.
• Cross-functional Alignment: Act as the monetisation bridge between Strategy, Sales, BI, Product, and Marketing - ensuring the commercial lens is integrated into feature rollouts and campaigns.
• Strategic Initiatives: Support larger monetisation projects, including new pricing models, tiered offerings, and promotional mechanics.

• Bachelor’s degree in Business Economics or a related field.
• 4+ years of experience in monetisation, strategy, commercial optimisation or related roles, preferably in digital platforms, marketplaces, or classifieds.
• Proven experience in conversion rate optimisation (CRO), funnel diagnostics, and commercial A/B testing.
• Experience working with pricing and packaging strategies.
• Proficiency in Excel, SQL and data visualisation tools (e.g., Looker, Tableau).
• Exposure to marketplace or classifieds business models.
• Familiarity with sales enablement and go-to-market strategies.
• Strong analytical skills.
• Excellent stakeholder management and communication skills, especially in cross-functional settings.
• Business-savvy and user-centric thinker who can balance commercial objectives with customer experience.
• Comfortable operating independently in fast-paced environments with shifting priorities.

• A fast paced, high performing team.
• Multicultural environment with over 50 different nationalities
• Competitive Tax-free Salary
• Comprehensive Health Insurance
• Annual Air Ticket Allowance
• Employee discounts at multiple vendors across the emirates
• Rewards & Recognitions
• Learning & Development

Bayut & dubizzle is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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