National Sales Manager_ Dubai location_FMCG Leading Brand

Role - National Sales Manager

Location -  Dubai, UAE

Reporting Manager - GM Retail

Subordinates - ASM & Sales Supervisors
Industry -  Bakery/ FMCG

Experience Required - 10+ years in Gulf countries

Job Role - 

The National Sales Manager is responsible for developing, executing, and continuously improving the company's Route-to-Market (RTM) strategy across the KSA or UAE, ensuring efficient product distribution, superior customer service, profitable growth, and market leadership.

The role is accountable for maximizing sales productivity, distribution reach, retail execution, freshness, customer profitability, and operational efficiency across all sales channels.

This role will lead the transformation of the sales organization by optimizing sales structures, route planning, technology adoption, and execution standards while maintaining high levels of product availability for fresh products with short shelf live.