PR & BTL Marketing Executive - UAE (Automotive)

About the Role

An established organization is seeking a PR & BTL Marketing
Specialist to support brand visibility, engagement, and lead generation
through public relations and below -the -line (BTL) initiatives. The role is
responsible for planning and executing on -ground activations, events,
sponsorships, and PR activities aligned with the overall marketing strategy.​

Key Responsibilities

• Develop and
  execute PR and BTL plans to support brand, product launches, and key
  campaigns across the UAE.​
  
• Manage events,
  roadshows, exhibitions, and in -mall/field activations, ensuring on -brand
  execution and strong ROI.​
  
• Coordinate
  with agencies and vendors for production, logistics, branding materials,
  and activation staffing.​
  
• Draft and
  localize press releases, statements, and media materials in coordination
  with the central marketing/PR team.​
  
• Build and
  maintain relationships with media, influencers, and partners to secure
  coverage and brand visibility.​
  
• Monitor and
  report on BTL and PR campaign performance, including leads, footfall,
  engagement, and media metrics.​
  
• Ensure all
  on -ground activities comply with brand guidelines and local regulations.​
  
• Support
  digital and social media teams with content and coverage derived from
  events and activations.​
  

Requirements

• Bachelor’s
  degree in Marketing, Communications, PR, or a related field.​
  
• 4–6 years of
  experience in marketing with hands -on exposure to PR and BTL/activations
  in the UAE market.​
  
• Strong
  understanding of local media landscape, event management, and consumer
  engagement tactics.​
  
• Proven
  experience managing agencies, suppliers, and budgets for events and
  activations.​
  
• Excellent
  written and verbal communication skills; Arabic language skills are an
  advantage.​
  
• Strong project
  management, multitasking, and stakeholder management capabilities.​