PR & Media Marketing Executive

Our client is seeking a PR & Media Marketing Executive to elevate brand visibility and strengthen public relations across digital and traditional platforms. This role blends media relations, content creation, and event management to deliver impactful communication and ensure consistent brand representation.

Key Responsibilities

Public Relations

• Develop and maintain relationships with media professionals, influencers, and press contacts.

• Write and distribute press releases, media kits, and official statements.

• Secure positive media coverage across print, digital, and broadcast platforms.

• Support reputation management and handle crisis communications effectively.

Media & Marketing

• Plan and execute media campaigns (digital, print, radio, TV, influencer partnerships).

• Collaborate on creative content for social media, websites, newsletters, and marketing campaigns.

• Organize PR events, product launches, press briefings, and brand activations.

• Negotiate and coordinate placements with agencies and media partners.

Monitoring & Reporting

• Track and analyze PR and media coverage, measuring ROI and campaign outcomes.

• Monitor industry trends and competitor activities for new opportunities.

• Maintain up-to-date media databases, editorial calendars, and contact lists.

Core Competencies

• Exceptional written and verbal communication skills.

• Strong media relations and networking ability.

• Creative storytelling and brand narrative development.

• Professionalism in handling sensitive and time-critical issues.

• Strong organizational and event management skills.

• Knowledge of social media strategy, digital PR tools, and analytics.

• Analytical mindset with an ability to evaluate performance metrics.

• Collaborative spirit with cross-functional teamwork skills.

Qualifications

• Preferred Lebanese Nationals

• Bachelors degree in Public Relations, Communications, Marketing, or a related field.

• 2 to 5 years of experience in PR, media, or marketing (fashion/luxury sector experience preferred).

• Proven success in securing media coverage and executing PR campaigns.

• Strong professional network of media and influencer contacts is an advantage.

• Proficiency with tools such as Meltwater, Cision, Google Analytics, and Meta Business Suite.