Product Marketing & Activations Specialist (B2C)

POSITION SNAPSHOT

Company: Nespresso UAE

Location: Dubai, UAE

Reports to: Marketing Manager

Grade: J_GEN

POSITION SUMMARY

As the Product Marketing & Activations Specialist (B2C), you will own and manage the end-to-end product portfolio across Coffee, Machines, Accessories, and Services, ensuring global innovations, launches, and thematic campaigns are successfully translated into impactful local market execution. Working cross-functionally with Marketing, Commercial, Retail, eBusiness, Supply Chain, and regional stakeholders, you will drive portfolio performance, deliver best-in-class product launches, and ensure excellence in execution. This role plays a pivotal part in shaping the local product strategy, identifying growth opportunities, and bringing the Nespresso brand experience to life for consumers.

A DAY IN THE LIFE …

Own and manage the B2C product category and portfolio

• Localize and implement the product strategy and commercial value proposition (including new products/services).


• Manage the portfolio of the attributed categories (coffee, machines, accessories and services).


• Review portfolio performance continuously to understand and lead possible optimizations including promotion, pricing, portfolio rationalization, competitive monitoring and impact, with support from Data & Insights.


• Lead deep dives on market trends and competitive developments for coffee, machines, accessories and services to fuel the local product strategy and marketing plan, in collaboration with Data & Insights.


• Be accountable for Product Forecast Accuracy together with the CE&I and Operations/SC team.

Translate and implement global product launches & themes to market needs

• Lead the planning and execution of all permanent and non-permanent launches in the area of coffee, machines, accessories and services, incorporating departmental expertise and involving key stakeholders across the local organization and touchpoints.


• Plan and initiate market-specific local initiatives.


• Ensure continuous improvement through leading pre- and post-evaluations of product launches and themes.


• Support the development of commercial strategy with key account managers and key commercial contacts/channels (machine partners, trade partners, etc.).


• Develop sales support tools for account managers and sales teams.

People, Project & Performance Management

• Co-define (with marketing peers) and drive the right initiatives to achieve category business results.


• Manage and monitor the budget within the sub-department.


• Drive improvements and efficiencies in the organization by collaborating with other departments.


• Drive the MBP cycle in the market together with commercial and channel teams.


• Build a strong multifunctional network where peers can collaborate effectively and understand each other's contribution towards shared project goals and purpose.


• Set project timelines, deliverables and performance goals that provide a clear line of sight to the organization.

WHAT WILL MAKE YOU SUCCESSFUL…

• University degree or equivalent in Marketing or Commercial.


• At least 5 years' experience as a Product and/or Brand Specialist, preferably in a Direct-to-Consumer (D2C) and/or Retail business.


• Experience working with Retail and Trade teams/partners is highly preferred, given the nature of this role's stakeholder base.


• Worked for an organization with leading brands and a strong commercial mindset.


• Experience in project management of complex projects.