Product Specialist, CVRM

Product Specialist, CVRM

Short Title

Job Description

Field-based product specialist position responsible for driving cardiology prescribing behaviors and shaping treatment decisions across specialist accounts within the Abu Dhabi and Al Ain private & Public sector territory.

The Product Specialist will be accountable for achieving and exceeding sales targets, accelerating formulary inclusion, expanding territory footprint, and building long-term trusted partnerships with key opinion leaders (KOLs), cardiologists, internists, and pharmacy decision-makers across hospital and clinic settings.
 

The role demands advanced selling capabilities, deep cardiovascular therapeutic expertise, strong market access acumen, and data-driven territory leadership to maximize market share and improve patient outcomes for designated CVRM products. The incumbent will lead end-to-end account management from formulary listing through to sustained prescription generation across a diverse portfolio of private/public hospitals, specialist centers, and primary healthcare facilities.
 

All activities must be performed in full compliance with AstraZeneca's Code of Conduct, local regulatory requirements, and industry ethical standards.

Typical Accountabilities

• Territory Strategy & Business Ownership: Develop and execute a territory business plan using data-driven segmentation, targeting, and resource prioritization to drive sustainable growth.
• Specialist Engagement: Engage cardiologists and multidisciplinary HCPs in science-led dialogues on approved indications, patient selection, and real-world evidence to drive appropriate on-label prescribing and build trusted partnerships.
• Formulary Inclusion & Market Access: Lead end-to-end formulary listing — from physician recommendation through P&T committee approval, code creation, stocking, LPO, and first prescription across all assigned accounts.
• Account Planning & Institutional Selling: Develop multi-stakeholder account plans, navigate P&T committees and procurement processes, and engage prescribers, pharmacy heads, and medical directors to secure product access at facility and group level.
• Scientific Storytelling: Translate clinical data, guidelines, and health-economic evidence into compelling narratives that influence prescribing decisions and drive practice change.
• KOL Development & Peer Influence: Identify and cultivate relationships with KOLs and rising experts; coordinate peer-to-peer education, speaker tours, and scientific exchanges to expand brand advocacy.
• Launch Excellence: Execute new product launch plans — pre-launch market shaping, early formulary submissions, physician education, and post-launch adoption acceleration to ensure rapid uptake.
• Cross-Functional Collaboration: Partner with Brand, Market Access, Medical, and ComEx teams to remove barriers, enable listings, and align on high-impact account strategies.
• Digital & Omnichannel Engagement: Leverage digital channels, virtual platforms, and CRM tools to complement face-to-face calls and maximize territory reach.
• Competitive Intelligence: Map stakeholder landscapes, monitor competitor activities, and translate insights into proactive territory actions.
• CRM & Reporting: Maintain accurate records of all interactions, formulary status, and territory activities in CRM (Veeva); provide timely updates and market feedback to leadership.
• Medical Mastery: Maintain expert-level CVRM knowledge — guidelines, pivotal trials, mechanisms of action, safety profiles, and patient pathways.
• Pharmacovigilance: Promptly report adverse events and safety signals per local regulations and AstraZeneca global standards.
• Compliance & Ethics: Ensure full adherence to AZ Code of Conduct, UAE regulations, and ethical standards across all HCP interactions and promotional activities.
• Professional Development: Continuously develop selling skills, scientific expertise, and digital fluency; contribute to team capability building.

Essential

• Bachelor's degree in Pharmaceutical Sciences, Pharmacy, or related Life Sciences.
• 5 years in pharmaceutical sales, with 2 years engaging cardiologists or CVRM specialists.
• Proven UAE market experience with strong knowledge of regulatory frameworks, SEHA/private hospital structures, and formulary processes.
• Advanced selling skills in complex multi-stakeholder specialist environments — consultative selling, objection handling, value framing, and close planning.
• Strong scientific storytelling — ability to translate clinical data into compelling narratives that shift prescribing behaviors.
• Analytical proficiency in territory data analysis, segmentation, targeting, forecasting, and performance diagnostics using CRM/BI tools.
• Territory management excellence — strategic account planning, center-level influence building, and referral network management across diverse institutional settings.
• KOL Management skills.
• Formulary and market access experience end-to-end listing processes from physician recommendation through P&T approval, stocking, and prescription generation.
• Consistent track record of exceeding sales targets, market share objectives, and activity KPIs.
• Cross-functional collaboration with Brand, Market Access, Medical, Commercial Excellence, and external stakeholders to remove barriers and accelerate adoption.
• Assertive leadership — challenges status quo constructively, navigates access barriers with resilience, and drives proactive solutions.
• Digital fluency  proficient in CRM systems (Veeva preferred), virtual engagement platforms, and omnichannel tools.
• Outstanding presentation skills tailored to specialist and KOL audiences.
• Strong planning and organizational skills for managing accounts across Abu Dhabi & Al Ain with multiple priorities.
• Proficient in Microsoft Excel and PowerPoint.
• Fluent in English; Arabic is a significant advantage.
• Valid UAE driving license; willingness to travel daily across territory and attend evening meetings as required.

Desirable

• Previous experience in CVRM therapy area engaging cardiologists.
• Prior experience launching new products and capitalizing on formulary approvals.
• 5 years with direct specialist account responsibility.
  Knowledge in adjacent therapeutic areas (Cardiometabolic)
• Project management skills leading cross-functional initiatives.
• Strategic entrepreneurial mindset toward customer-focused long-term business goals.
• Be results oriented with demonstrated time management skills.
• Ability to learn, analyze, and convey complex scientific information effectively.
• Familiarity with Abu Dhabi DoH processes, DOH drug coding, and government formulary mechanisms.
• Experience organizing activities, speaker tours, and KOL programs.
• Arabic fluency spoken and written.
• CRM experience (Veeva preferred) with data-driven territory planning.