Promotion Manager

Job Overview:

The Promotion Manager serves as the official gatekeeper for all marketing, advertising, and promotional activities across the firm. This role ensures that all public-facing content, campaigns, and investor communications strictly comply with Capital Market Authority (CMA)  regulations, protect investors from misleading information, and align with internal business goals.

• Collect required information and data to assess clients' capability and tendency to afford risks, creating detailed risk profiles.
  
• Conduct market research to understand retail customer needs, preferences, and behaviors regarding CFD products.
  
• Design targeted promotional campaigns to enhance brand visibility, attract new retail customers, and retain existing clients.
  
• Collaborate with compliance, legal, and risk management teams to align marketing strategies with company policies.
  
• Analyze the performance of marketing activities and make recommendations for improvements.
  
• Prepare regular reports on marketing activities, consumer insights, and regulatory updates for senior management.
  

Regulatory Oversight & Campaign Approvals

• Gatekeeping & Review: Oversee all promotional activities—including print/digital ads, campaigns, roadshows, online content, and seminars—to ensure complete compliance with CMA rules.
  
• Mandatory Disclosures: Ensure all risk warnings, regulatory disclosures, and licensing details are accurately included in all client-facing and promotional content.
  
• Accuracy Control: Verify that no misleading, deceptive, or exaggerated statements are communicated to investors.
  

• Regulatory Liaison: Act as the primary point of contact between the firm and the CMA.
  
• Internal Auditing & Record-Keeping: Maintain structured records of all promotional campaigns and activities conducted by the firm.
  
• Risk & Violation Reporting: Report any compliance risks or promotional violations immediately to Senior Management and the CMA, when required.
  

• Total number of clients acquired through promotional activities.
  
• Total expenses incurred per promotional campaign.
  
• Total revenue generated via promotional efforts (including commissions or fees charged for promoting third-party clients).
  

• Staff Education: Educate and train internal teams on distinguishing between formal Promotion (explaining products with specific guidance) and Introduction (referrals without detailed product explanations).
  
• Compliance Advisory: Provide continuous guidance to marketing and business development teams on what constitutes compliant communication vs. regulated promotional activity.
  

Requirements

Benefits