Job Description - Public Relations Executive

The Opportunity

A Platform for Those Who Deliver.

Whether you're in a frontline role, a
specialist function, or a leadership position, every role presents an
opportunity to make a meaningful impact.

Roles
and Responsibilities

You
Take Ownership. You Deliver With Precision.

You approach your responsibilities with
discipline, a clear understanding of what the business requires, and a
consistent attention to quality - working collaboratively and focused, at all
times, on delivering meaningful output.

What We’re Looking For

  • A Bachelor's Degree in
    Marketing, Communications, Journalism, Hospitality Management, or a related
    field is preferred, reflecting a commitment to excellence and a solid
    understanding of Public Relations.

  • A minimum of 1-2 years
    of experience in Public Relations, showcasing a proven track record of success
    in the profession, is preferred.

  • Experience in luxury,
    lifestyle, international travel, or hospitality is preferred.

  • The ability to work
    both independently and collaboratively as part of a team, embodying strong
    leadership qualities and organisational acumen.

  • Technology literacy
    with a mastery of Microsoft Word, Excel, PowerPoint, Outlook, and all social
    media platforms.

  • A quick learner with a
    proactive nature and a meticulous eye for detail, complemented by the ability
    to multi-task effectively in a fast-paced environment.

  • Excellent
    communication and interpersonal skills, leveraging strong verbal and written
    skills to engage effectively with guests, our Tribe, media contacts and all
    other stakeholders.

  • Organisational and
    leadership skills, effectively leading and inspiring the Tribe.

  • Visionary thinking by
    finding creative solutions, while taking ownership for all duties and tasks
    assigned.

  • A hands-on attitude, fuelled by a ‘Can-Do’
    spirit.


Key Responsibilities

Media Coverage Monitoring, Recognitions and
Awards Tracking

  • Maintains
    comprehensive media coverage records secured by the in-house and external Public
    Relations teams, ensuring methodical and organised record-keeping across all
    channels.

  • Produces and updates
    weekly Top Press Coverage presentations in brand-approved templates,
    consolidating top-tier editorial coverage to support accurate monthly and
    annual reporting.

  • Maintains and updates
    an Awards Won and Recognitions tracker across The Group, along with associated
    certificates, badges, logos and banners.

  • Proactively
    monitors and tracks media coverage across social media platforms, media
    monitoring and alert tools, and relevant online publications and websites.

Media Gallery, Press Kit and Asset Management

  • Organises and
    maintains the Public Relations server, managing file storage and document
    organisation from internal and external stakeholders including brand
    presentations, reports, press materials, awards won, brand standards, etc.

  • Curates, updates and
    maintains an approved media-friendly visual asset gallery and video library for
    the press kit in collaboration with relevant departments.

  • Supports development
    of weekly press alerts aligned to brand experiences, launches, seasonal
    offerings and events with approved visual content.

  • Maintains a record of
    high-profile celebrity and VIP visits.

 

Stakeholder and Contact Management

  • Maintains a robust,
    updated database of local and international media contacts, influencers,
    bloggers and industry partners.

  • Identifies
    brand-relevant influencers and key opinion leaders to support coverage momentum
    in line with brand positioning and commercial objectives.

  • Coordinates
    administrative support for media, influencer and VIP visits and partnerships
    across all destinations.

 

Media Relations and Coordination

  • Develops creative and
    seasonal press pitches to support ongoing coverage of Group initiatives.

  • Supports distribution
    of press releases to targeted media, agencies and key contacts.

  • Responds to media
    inquiries and interview requests, managing coordination of media visits and
    specific events requiring the Public Relations team’s attention.

  • Collaborates on
    influencer, partner and sponsor engagements.

  • Builds and strengthens
    media relationships to generate editorial coverage.

 

Administrative Support

  • Manages the Head of
    Department's calendar, coordinating meetings, calls and key engagements.

  • Supports the Head of
    Department with administrative duties and reporting.

  • Works with Head Office
    on departmental administrative requests including contract filing, financial
    records and invoice processing.

  • Coordinates and
    submits monthly team attendance records within required Human Resources
    timelines.

  • Supports the in-house
    Public Relations team and collaborates across departments to maintain
    consistency in internal and external communication.

 Miscellaneous

  • Monitors competitor
    activity to ensure The Group's Public Relations strategies remain current,
    appropriately positioned and industry-leading.

  • Stays informed of
    industry developments in hospitality, entertainment, dining and wellness to
    support strategic positioning.


What Success Looks Like

Be
Part of an Organisation That Recognises Delivery and Rewards Growth.

You'll be part of a global, fast-growing
business operating across some of the most distinctive destinations in the
industry, working alongside a diverse, multicultural team united by shared
standards, at a pace that supports real development and where consistent
delivery is recognised across every function, brand, and territory.

You
Connect

You
recognise how your work affects the wider team, the guest, and the business,
and you act accordingly.

You Represent the Brand

In every interaction, whether with a guest, a
colleague, or a partner, you conduct yourself as a representative of the
brand.

You Own
It

You
assume full responsibility for what falls within your remit, and you see it
through to completion with minimal oversight.

You Deliver

Your work is accurate, timely, and
consistently meets the standard expected, while understanding how it connects
to the wider business, team output and commercial results.

You Grow

You
receive feedback constructively, develop your capabilities with intent, and
approach every challenge as an opportunity to improve.



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