Job Description - Business Development Representative
Description
Business Development Representative (BDR) – Outbound Sales & Lead Generation
Job Type: Full-Time, Remote Working Hours: U.S. Business Hours
About the Role
We’re hiring a Business Development Representative (BDR) to generate, qualify, and nurture high-quality sales opportunities through inbound and outbound prospecting.
In this role, you’ll engage prospective customers, conduct discovery conversations, identify business needs, and pass qualified opportunities to Account Executives. You will play a critical role in driving pipeline growth and revenue generation while delivering a consultative and professional prospect experience.
This opportunity is ideal for someone who enjoys outbound sales, relationship building, lead qualification, and creating new business opportunities in a fast-paced B2B environment.
Key Responsibilities
Lead Qualification & Discovery
Engage inbound leads generated through marketing campaigns, referrals, events, and website inquiries.
Conduct discovery calls to understand:
Business needs
Budget
Timeline
Decision-making process
Qualify opportunities using frameworks such as:
BANT
MEDDIC
SPICED
SPIN
Identify pain points and determine sales readiness.
Maintain detailed qualification notes and CRM records.
Outbound Prospecting & Pipeline Generation
Research target accounts using:
LinkedIn Sales Navigator
Apollo
ZoomInfo
Similar prospecting tools
Execute multi-channel outbound campaigns through:
Email
Phone
LinkedIn
Social outreach
Personalize messaging based on:
Industry
ICP alignment
Prospect challenges
Generate and maintain a consistent pipeline of qualified opportunities.
Pipeline Nurturing & Relationship Building
Nurture early-stage prospects through ongoing follow-up campaigns.
Share relevant resources, case studies, and educational content.
Re-engage inactive leads and convert them into active opportunities.
Build trust through a consultative sales approach.
Sales Collaboration & Handoff
Schedule meetings, demos, and discovery calls for Account Executives.
Prepare detailed handoff notes and qualification summaries.
Collaborate with sales and marketing teams to improve:
Messaging
Targeting
Conversion rates
Participate in pipeline reviews and strategy discussions.
CRM & Reporting
Maintain accurate records in:
Salesforce
HubSpot
Zoho
Similar CRM platforms
Track:
Outreach activity
Lead stages
Conversion metrics
Opportunity outcomes
Maintain CRM hygiene and complete documentation.
Provide weekly reporting on pipeline generation and performance.
Continuous Improvement
Share prospect feedback and common objections.
Optimize outreach messaging and qualification strategies.
Stay informed on market trends, competitor activity, and customer challenges.
Requirements
Must-Have Qualifications
2+ years of experience in:
Business Development
Sales Development
Inside Sales
Outbound Prospecting
Experience conducting discovery and qualification calls.
Proficiency with CRM systems such as:
Salesforce
HubSpot
Zoho CRM
Experience using:
LinkedIn Sales Navigator
Apollo
Outreach
SalesLoft
Similar sales engagement platforms
Strong written and verbal English communication skills.
Ability to manage multiple prospects and follow-up sequences simultaneously.
Preferred Qualifications
3–5 years of BDR or SDR experience with proven quota attainment.
Experience selling:
B2B SaaS
Technology solutions
Professional services
High-ticket products or services
Familiarity with:
MEDDIC
Challenger Sale
SPIN Selling
Sandler Methodology
Experience supporting mid-market or enterprise sales teams.
Background in account-based sales and multi-channel outreach campaigns.
What Makes You Successful
Strong communicator and active listener.
Consultative and relationship-focused approach to sales.
Organized, disciplined, and metrics-driven.
Comfortable with high-volume outreach while maintaining personalization.
Resilient, coachable, and motivated by targets.
Able to work independently in a remote environment.
Typical Day
Respond to inbound leads and conduct discovery calls.
Build prospect lists and identify decision-makers.
Execute outbound email, phone, and LinkedIn campaigns.
Qualify opportunities and schedule meetings.
Update CRM records and pipeline stages.
Collaborate with Account Executives on active opportunities.
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