Sales Coordinator

JAFZA, Dubai, UAE — Office-based

Job purpose

Provide day-to-day sales administration and customer support for the Middle East region. Ensure accurate order processing, smooth coordination between sales, operations, logistics and head office, and high levels of client satisfaction.

Key responsibilities

Order management

Receive, verify and confirm purchase orders from regional customers.

Enter/maintain orders in ERP and ensure documentation (POs, packing lists, invoices) is complete and accurate.

Follow up with operations, warehouse and logistics to confirm product availability, packing and timely dispatch.

Customer support & communication

Act as first point of contact for assigned accounts (Iraq, Syria, Jordan), respond to inquiries, provide product information and resolve routine issues.

Follow up on quotations, order status and delivery updates; maintain professional client correspondence.

Communicate price updates, product innovations and promotional information to distributors and customers as directed.

Account administration

Create and maintain customer accounts in the company system; coordinate account setup with head office (France) where required.

Monitor commercial budget/allocations for the Middle East region and report variances to the Sales Manager.

Track turnover by country for assigned territories and flag risks or opportunities.

Reporting & data management

Maintain and update sales trackers, CRM and customer records with accurate, timely information.

Prepare weekly and monthly sales reports (orders, deliveries, outstanding issues, performance vs. targets).

Support ad-hoc analysis and reports (seasonal trends, stock issues, distributor performance).

Coordination & continuous improvement

Liaise with cross-functional teams (finance, operations, logistics, marketing) to resolve issues and improve processes.

Suggest process improvements to reduce order errors, shorten lead times and enhance customer experience.

Compliance & documentation

Ensure all activities comply with company policies, export/import documentation requirements and regional regulations.

KPIs (examples)

Order confirmation accuracy rate (target 98%)

On-time order dispatch rate

Time-to-respond to customer inquiries (target 24–48 hours)

Timeliness and accuracy of weekly/monthly reports

Customer satisfaction / number of escalations

Requirements

Experience: 2–4 years in sales coordination, sales administration or customer service — ideally in FMCG, Food Service, dairy or confectionery.

Bachelors degree in Business Administration, Commerce or related field.

Regional experience: Familiarity with GCC/Middle East customers and trade practices.

Strong MS Office skills (Excel required); experience with ERP/CRM systems and Power BI is a plus.

Clear written and verbal communication in English; Arabic is a strong advantage.

High attention to detail, good organizational skills and ability to manage competing priorities.