Senior Brand Manager

POSITION VACANCY

Senior Brand Manager

POSITION SNAPSHOT

Role: Senior Brand Manager

Company: Cereal Partners Worldwide

Location: Dubai

POSITION SUMMARY

As Senior Brand Manager, you will lead the strategy, growth, and execution of key investment brands, translating global vision into impactful regional plans that drive consumer engagement and business performance. Working across multiple markets, you will develop distinctive brand strategies, lead Annual Growth Plans and the three-year Brand Long-Term Plan, and build a strong innovation and renovation pipeline in partnership with cross-functional teams . As the regional lead for the Breakfast Cereals portfolio, you will define the category growth strategy, unlock new opportunities, and accelerate the performance of existing brands. Combining consumer insight, commercial acumen, and creative thinking, you will deliver campaigns and initiatives that strengthen brand equity, drive demand, and create sustainable growth across the region.

A DAY IN THE LIFE …

• Know Your Consumer Deeply

• Develop a deep understanding of target consumers by identifying priority segments based on attractiveness and business opportunity.


• Translate consumer and market insights into actionable strategies that drive brand growth.


• Build a strong understanding of consumer needs, behaviours, motivations, and perceived brand value.

• Build and Strengthen Brand Foundations

• Shape and continuously refine the Brand Essence and positioning to ensure a distinctive and meaningful brand presence.


• Partner with cross-functional and regional stakeholders to ensure consistency and alignment of brand strategy across markets.


• Collaborate closely with key markets to incorporate local perspectives into brand-building initiatives and foundational frameworks.

• Deliver Outstanding Marketing Experiences

• Lead the development of Long-Term Plans (LTPs) and Annual Brand Plans, leveraging consumer insights, brand strategy, business priorities, and agency expertise.


• Translate strategic plans into impactful short-term execution and a compelling multi-year pipeline of growth opportunities.


• Design and deliver consumer-centric communication strategies that are Relevant, Easy, and Distinctive (RED), working closely with agencies, regional teams, and key market stakeholders.


• Drive excellence in campaign execution, ensuring brand communication resonates effectively across diverse consumer touchpoints.

• Drive a Culture of Testing, Learning, and Optimization

• Champion innovative marketing approaches and emerging capabilities to continuously improve brand performance.


• Work closely with media and measurement teams to evaluate campaign effectiveness, identify opportunities, and optimize marketing investments.


• Use data, insights, and experimentation to make informed decisions and accelerate business growth.

• Lead Innovation and Renovation Initiatives

• Identify, develop, and launch Innovation and Renovation opportunities in partnership with Technical, R&D, and cross-functional teams.


• Ensure a robust pipeline of initiatives that supports long-term brand growth and competitiveness.

What will make you successful…

• Extensive experience in Marketing, within FMCG is essential


• Proven expertise in developing and executing Above-the-Line (ATL) communication campaigns.


• Experience working at a Market and/or Regional level managing multiple countries across MENA


• Previous experience working with or within a creative, media, or marketing agency would be an advantage


• Strong data and analytics capabilities, with the ability to translate insights into business actions.


• Experience working within Cross-Functional Teams (CFTs) and collaborating effectively across multiple stakeholders.