Senior Manager Digital Marketing

Job Title: Senior Manager Digital Marketing

Location: Dubai

Job Summary:

As the Senior Manager, Digital Marketing, you will play a pivotal role in developing and executing our digital marketing strategies to achieve our business objectives. You will be responsible for leading a team of digital marketing professionals, driving brand awareness, customer acquisition, and revenue growth through various online channels. This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing trends and technologies.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies aligned with overall business goals and objectives.
• Lead, mentor, and manage a team of digital marketing specialists, fostering collaboration and skill development within the team.
• Manage and grow our social media presence, creating engaging content and monitoring key performance metrics.
• Guide the team, and oversee the agency, in producing creative social media content in line with broader marketing/communication campaigns.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and adjust strategies accordingly.
• Collaborate cross-functionally with other departments, such as Brands, Strategy and Product Development, to ensure alignment and support for marketing initiatives.
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources to achieve desired outcomes.
• Plan, execute, and optimize online advertising campaigns across platforms such as Google Ads, Meta Ads, X Ads and LinkedIn Ads to maximize RO
• Robust understanding of programmatic to execute targeted stake holder campaigns.
• Oversee SEO and Google My Business efforts to improve organic search rankings and develop content strategies to engage and convert target audiences.
• Create, manage and maintain live dashboards for stakeholder visibility.
• Stay up to date with industry trends, emerging technologies, and best practices in digital marketing.

Qualifications & Requirements:

• Bachelor's degree in marketing, Business, or a related field (Master's degree preferred).
• Proven experience (10+ years) in digital marketing with a strong track record of driving results. Healthcare experience Preferred.
• Leadership experience, including managing a team of digital marketing professionals.
• Proficiency in digital marketing tools and platforms, including but not limited to Google Ads, Google Analytics, Facebook Business Manager, SEO tools, and email marketing platforms.
• Strong analytical and data-driven decision-making skills.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Strong project management skills with the ability to prioritize and meet deadlines.