Senior Marketing Specialist

We are Tawasal - an information technology company
established in Abu Dhabi, UAE and we are looking for an experienced Senior Marketing Specialist  to complete our dynamic team.

Job title and
department:  Senior Marketing
Specialist,  Marketing

Job purpose and objective: In our organization, the Senior Marketing Specialist role is
responsible for creating, developing and implementing Marketing initiatives. Reduced to its essence, it is
important for our Senior Marketing
Specialist role to work closely with COO and design team to ensure that the
entire spectrum of our marketing initiatives is met in a timely and efficient manner. The objectives of the role include but are not
limited to:

  1.  Use resource -light and
cost -effective digital marketing tactics to help grow and retain an active user
base, and gain exposure.

Key responsibilities and duties: The main duties and responsibilities of the Senior Marketing role may
include:

1. Understand our product and what it
   delivers, understand the user personas
   
2. Take full accountability for Digital promotion and SM
   campaigns 
   
3. Create, develop, update, curate high
   quality content
   
4. Manage PR roll outs
   
5. Investigate, analyze, interpret and
   closely monitor Product data to enhance Marketing activities
   
6. Establish and curate digital promotion channels
   
7. Craft, launch, and monitor SM campaigns
   
8. Write and manage  high quality
   content for PR roll -outs
   
9. Contribute to updating the business brand
   

Reporting
structure: COO

Application
process:  The application process for this position
consists of the following:

-       Send application via Tawasal website

-        1st introductory
interview

-       2nd interview, technical / task oriented

-       Confirmation of eligibility and set -up of the onboarding process

If being proactive, reliable, and
keeping up -to -date with new technologies and tools related to BE characterizes you then we’d like to hear from you. Let’s
jumpstart your career in IT, apply today!

Requirements

Required qualifications, skills, and experience: The ideal
candidate, preferably possesses a  master's degree in Digital Marketing or a
related field (optional) Minimum 5 years in a Digital Marketing role within the
IT industry is also desirable. Subsequently, we desire to add to our team a
colleague with the following skillset:

1. Hard
   Skills:
   

1. Marketing Strategy: Ability to develop and
   implement effective marketing strategies.
   
2. Data Analysis: Proficiency in analyzing
   marketing data to understand effectiveness of marketing campaigns.
   
3. Digital Marketing: Knowledge of digital
   marketing strategies and tools.
   
4. SEO and SEM: Knowledge of search engine
   optimization and search engine marketing to increase web visibility.
   
5. ASO, GPSO: Knowledge of app stores
   optimization
   
6. Content Creation: Ability to create
   compelling marketing content for various platforms.
   
7. Social Media Marketing: Proficiency in
   using social media platforms  (Facebook, Instagram, Twitter, Snapchat) for marketing purposes.
   
8. Budgeting: Ability to craft and manage
   marketing budgets effectively.
   
9. Project Management: Skills in managing
   multiple marketing projects simultaneously.
   
10. Market Research: Ability to conduct and
    analyze market research.
    

2. Soft skills:
   

11. Strong organizational skills: to manage a high volume of BE -related
    tasks efficiently
    
12. Excellent communication  and problem: solving skills - to support team dynamics
    
13. Attention to detail:  to maintain accurate task management
    
14. Time management skills: to
    prioritize tasks and meet deadlines in a fast -paced environment
    
15. Adaptability and flexibility:  to handle changing priorities and perform
    a variety of tasks as needed.
    
16. Lifelong learning attitude:  to continuously improve their skills and
    knowledge in latest technologies.
    

Physical demands
and work environment: The  role
is desired to be on site, but it can be performed in hybrid capacity as well.  It does not require any specific physical
demands or conditions. 

Benefits