Senior Social Media Manager

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

A Senior Social Media Manager is responsible for managing the agency's social media team and clients in creating and maintaining unique social media strategies. The role involves staying up-to-date on social media trends, monitoring all social media profiles to determine engagement, and developing social media campaign ideas for new product launches and other events.

Primary Responsibilities:

• Brand Development through Social Media: Identify target customers, set clear objectives, and build an effective content strategy to engage the audience, increase traffic, and boost conversions.
• Strategy and Innovation: Develop robust, integrated social media strategies that drive engagement and advocacy for our brands across agency clients.
• Team Leadership: Lead a team to create and implement highly shareable, creative, attention-getting, and on-brand content.
• Collaboration: Work closely with all agency teams to ensure social media plans are integrated into brand marketing briefs and paid media efforts.
• Platform Partnerships: Partner with key social media platforms (Facebook, YouTube, Instagram, Snapchat, Twitter) and explore new and emerging platforms.
• Creative Campaigns: Formulate and implement best practices and measurement tools to provide enhanced opportunities to engage audiences.
• Cross-Functional Work: Work effectively with other groups within the organization, especially media teams, to integrate social media activities with traditional marketing efforts.

Key Responsibilities:

• Develop a strategic social media advertising plan and manage the associated budget across campaigns and channels.
• Collaborate with media agencies, platforms, and partners to build, execute, and measure innovative social media performances.
• Lead the development and implementation of various content forms, including video, text, still imagery, animation, and live action.
• Provide inspirational and creative leadership to reach and gain the attention of target audiences.
• Plan and manage campaign executions, ensuring they are on time, within budget, and to scope.
• Build, lead, and manage a talented team.
• Offer a blend of creative instincts, social media awareness, and executive management skills.

Qualifications:

• BS in a relevant discipline.
• 5 to 8+ years of experience in social media marketing and creative development.
• 5+ years of management experience.
• Strong communication skills, both verbal and written.
• Ability to plan, design, implement, and monitor social media marketing campaigns.
• Experience creating, curating, and managing social media content in various formats (text, audio, visual, multimedia).
• Engage users with prompt responses, organize competitions, ask questions, and cultivate relationships.
• Keep up with social media trends, including developments in design, applications, strategy, and innovation.
• Create comprehensive advertising campaigns to boost brand image, increase customer engagement, and improve conversions.
• Design, implement, and manage social ad campaigns integrated into the client's strategic marketing plans.
• Track social media campaigns' key performance metrics to maximize results and report progress to stakeholders.

Required Skill Set:

• Proficiency in Photoshop, Illustrator, and InDesign
• Data analysis capabilities

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At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through ourRecruitment Privacy Policy . California residents should read ourCalifornia Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.