Social Media Executive What's on Abu Dhabi

We are looking for a creative and
data-driven Social Media Executive to join our Abu Dhabi team and manage
content creation, community engagement, audience growth, and performance
reporting across our social platforms.

The role will work closely with
the editorial and commercial teams to increase engagement, reach and
visibility, drive traffic to our websites, and create engaging social-first
content that reflects Abu Dhabi’s vibrant lifestyle, dining, entertainment, travel
and cultural scene.

Key Roles &
Responsibilities

• Create and schedule daily original content
  including Reels, Stories, carousels, and posts across Instagram and
  TikTok, including sponsored Reels where applicable.
  
• Repurpose high-performing web stories into
  social-first content to drive link clicks and engagement.
  
• Launch and manage editorial-led social series such
  as weekend previews, “New This Week,” and viral content formats relevant
  to the Abu Dhabi audience.
  
• Produce, edit, and publish engaging social content
  including first looks, exclusives, event coverage, and trend-led stories.
  
• Collaborate with video producers and creatives on
  cross-platform visual storytelling.
  
• Build social deliverables for sponsored and branded
  content, across both paid and organic channels.
  
• Optimise content using SEO-friendly hooks, relevant
  keywords, and compelling visual storytelling.
  
• Maintain content calendars, track trends, and
  ensure a consistent posting cadence.
  

Community
Management

• Own day-to-day community management across
  platforms, including comments and inboxes.
  
• Ensure timely and professional responses to
  followers’ queries and messages.
  
• Set up keywords and queries on social listening
  tools to monitor brand conversations and audience sentiment.
  

Research
& Trends

• Research current social media benchmarks, trends,
  and audience preferences.
  
• Monitor competitor activity and recommend
  actionable improvements.
  
• Track Google Trends and emerging topics to identify
  relevant and timely content opportunities.
  
• Stay updated on new platform features, emerging
  channels, and social media best practices.
  

Reporting
& Performance

• Analyse platform insights to improve views, reach,
  engagement, and link clicks.
  
• Share daily and weekly recommendations with the
  Editor and wider team.
  
• Compile weekly performance snapshots and detailed
  monthly reports covering results, insights, and growth opportunities.
  
• Contribute to quarterly performance reports
  highlighting successes, learnings, and next steps.
  

On-Ground
Content

• Visit restaurants, hotels, attractions,
  destinations, events, and other relevant venues across Abu Dhabi to
  capture real-time social content.
  
• Attend events and activations to create timely and
  engaging live coverage.
  
• Conceptualise and execute creative ideas for live
  stories and on-ground content.
  

Requirements

Qualifications
& Experience

• Degree in Advertising, Marketing, Communications,
  or equivalent relevant experience.
  
• 1–2 years of experience in Social Media Marketing.
  
• Previous experience in a social media agency or
  media organisation is a plus.
  
• Strong understanding of social platforms including
  Facebook, Instagram, TikTok, YouTube, X, Pinterest, LinkedIn, and
  Snapchat, and how each can be leveraged for audience growth.
  
• Strong understanding of the Abu Dhabi lifestyle,
  dining, entertainment, events, and wider UAE social media landscape.
  
• Excellent content creation, copywriting, and
  communication skills.
  
• Comfortable working on-ground and creating content
  in real time.
  
• Strong understanding of social media analytics and
  performance reporting.
  

Motivate Media Group is the
region’s leading multi-platform content producer with a diverse portfolio of
media interests comprising magazines, digital, social, video, exhibitions &
events, cinema, OOH and books.

Interested candidates may
apply by attaching a copy of their CV, sample of work, and a one-page cover
letter.