Social Media Manager

We are seeking an experienced Social Media Manager with a strong background in the Fintech and Investment sector. The ideal candidate will manage the company's social media presence, create high-performing campaigns across META (Facebook & Instagram), TikTok, and LinkedIn, and work closely with influencers to enhance brand visibility and engagement.

Key Responsibilities

• Develop, implement, and manage social media strategies for META Ads, TikTok Ads, and LinkedIn Ads to achieve business objectives.

• Create, schedule, and optimize engaging content across multiple social media platforms.

• Manage influencer partnerships, including identification, outreach, negotiation, and campaign execution.

• Monitor, track, and analyze performance metrics (reach, engagement, conversions) to continuously optimize campaigns.

• Collaborate with marketing, content, and design teams to produce high-quality visuals, copy, and videos aligned with brand messaging.

• Stay updated with emerging social media trends, tools, and best practices relevant to Fintech and Investment sectors.

• Build and maintain relationships with relevant digital communities and industry thought leaders.

• Report regularly to senior management on campaign performance, ROI, and social media growth strategies.

Requirements

• Minimum 5 years of social media management experience, preferably in Fintech, Investment, or Financial Services.

• Proven expertise in running and optimizing campaigns on META Ads, TikTok Ads, and LinkedIn Ads.

• Experience in influencer management and executing influencer-driven campaigns.

• Strong understanding of social media metrics, analytics tools, and reporting.

• Excellent written and verbal communication skills, with a keen eye for visual storytelling.

• Ability to work independently and collaboratively in a fast-paced, results-driven environment.

• Creative mindset with strong analytical and problem-solving skills.

Preferred Skills

• Familiarity with social media management tools (e.g., Hootsuite, Sprout Social, Meta Business Suite).

• Experience in growth marketing, lead generation, or paid performance campaigns.

• Knowledge of Fintech or financial investment products and their target audiences.