Social Media Manager (with Arabic language) | Kaspersky Middle East Dubai

Social Media Manager (with Arabic language) | Kaspersky Middle East Dubai

Kaspersky is the world’s largest privately held vendor of endpoint protection solutions. The company is ranked among the world’s top four vendors of security solutions for endpoint users. Throughout its more than 18-year history Kaspersky has remained an innovator in IT security and provides effective digital security solutions for large enterprises, SMBs, and consumers. Kaspersky, with its holding company registered in the United Kingdom, currently operates in almost 200 countries and territories across the globe, protecting over 400 million users worldwide. Learn more at

Social Media Manager (with Arabic language) | Kaspersky Middle East Dubai | Apply Now

What You Will Be Doing:

Provide information to Global SM regarding dynamics of SM audience in local channels;
Keep up with relevant industry trends within SM, both regionally and globally;
Coordinate with other regional managers to create content and manage the community on Kaspersky META, Arabic and English channels;
Define local strategy and channel prioritization;
Leverage social advertising to drive sales and to hit regional KPI;
Plan content creation and delivery across local (spread);
Design and write posts for local SM channels;
Execute global content strategy and delivery strategy;
Monitor local SM channels of the company (Facebook, Twitter, YouTube, Instagram, etc.) and all SM channels of key competitors on daily basis;
Partner with local stakeholders for integrated campaigns – including marketing, communications and sales functions;
Facilitate employee advocacy & external advocacy (fan club);
Manage social media advertising for a variety of end results – sales, reach, engagement, etc.;
Influencer’s project management;
Manage local lead generation efforts via SM channels;
Trial seeding for both B2C and B2B;
Create local video content
Maintain executive profiling within region for key stakeholders and grow their regional profile;
Manage KL social media activities in other countries via dedicated local headcounts and/or agencies. Provide them with exact goals, briefings, contents and proactively managing their delivery and results.

Your Goals and Objectives:

Expanding engagement on social platforms with customers and prospects;
Lead generation and customer acquisition via social advertising;
Content delivery and creation for local blog;
Increase reach within region across social media;
Create engaging multimedia & interactive content for local office;
Create and maintain executive social media profiles;
100% of global info/engagement/services campaign implementation.

What You Should Have/Know:

Completed degree n journalism, marketing, philosophy, psychology, literature, – any humanitarian science;
Minimum 3 years of experience in PR/Mass media/Blogging/Social Media area / company / industry / market;
Perfect command of Arabic and English languages;
Be able to share portfolio of professional work and/or clients showcasing experience;
Experience in managing external agencies;
Experience in managing social media advertising campaigns;
Understand ROI and possess ability to explain this;
Track record of managing integrated social media campaigns for both traffic and sales;
Content production process;
Expertise in Social media advertisement (Facebook, Instagram, LinkedIn, etc.);
Must have active social networks for an extended period of time;
Photoshop (or Illustrator), MS Office, Social Media listening tools (Brandwatch, Buzzsumo, etc.), social media response management tools, Facebook Business Manager, Twitter advertising and Social Media content delivery systems (Hootsuite, Tweetdeck, Sprinklr, etc);
Positive, honest, with good sense of humor and very committed to this job.

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