VAS Product Manager

Job Summary

The job holder will be responsible for defining and executing VUZ VAS product strategy.

He/she will be working closely with cross-functional teams to develop, launch, and manage VAS offerings that add significant value to the app customer base and contribute to the business growth.

Responsibilities

• VAS Product Strategy:


• Develop and execute a comprehensive VAS product strategy aligned with company goals and industry trends.


• Identify and prioritize VAS opportunities and enhancements based on market research and customer feedback.


• Define clear product roadmaps, goals, and KPIs.

• Product Development:


• Lead the end-to-end product development lifecycle for VAS offerings.


• Collaborate with cross-functional teams, including engineering, design, and marketing, to ensure successful product launches.


• Conduct feasibility studies, cost-benefit analyses, and risk assessments for new VAS initiatives.

• Customer-Centric Approach:


• Gather customer insights through research, surveys, and feedback to inform VAS product enhancements.


• Define and communicate the value proposition of VAS products to different customer segments.


• Monitor customer satisfaction and respond to customer inquiries and concerns.

• Competitive Analysis:


• Stay informed about industry trends and competitive offerings in the VAS space.


• Conduct competitive analyses to identify opportunities and threats.


• Position our VAS products effectively in the market.

• Marketing and Promotion:


• Collaborate with the marketing team to create and implement marketing plans that drive VAS product awareness and adoption.


• Develop marketing collateral, sales tools, and campaigns to support VAS product launches.


• Participate in product-related marketing events and presentations.

• Performance Monitoring:


• Establish and track key performance indicators (KPIs) to measure the success and adoption of VAS products.


• Analyze data and customer feedback to make data-driven decisions and iterate on product improvements.


• Prepare regular reports and updates for senior management.

Requirements

• Bachelor's degree in Business, Marketing, Engineering, or any related field (Master's degree preferred).


• Proven experience in product management, specifically with VAS products in the telecommunication or related industries.


• Strong understanding of VAS technologies, market dynamics, and customer needs.


• Exceptional project management and organizational skills.


• Strong analytical and problem-solving abilities.


• Excellent communication and presentation skills.


• Ability to thrive in a fast-paced, collaborative environment.