Assistant Manager, Organized Retail

Grow the MENA Samsung business by managing the channel and retail strategy execution and building capability across MENA into a key competitive advantage for Samsung.

Role and Responsibilities

• Drive the right in-store portfolio management, key account management; criteria based incentive schemes across channels
• Conduct category management analytics & recommendations for top chains & stores
• Develop up-to-date product engagement solutions, strategies of growing traffic, engagement and conversion
• Create shopper analytics platforms (surveys) and dig shopper behavior insights
• Create shopper behavior based recommendations making commercial sense
• Leading Shopper Engagement projects with the Markets in charge, with agencies delivering the experience
• Create actionable in-store engagement targets and KPIs, adopt the strategy by market and utilize engagement results to assess commercial sense of innovations
• Engage with the regional Samsung teams and distributors to build the distributor and channel infra/organization capability
• Supervising Retail Performance KPIs on regional level, provide by market recommendations, regional insights & recommendations
• Partners' guidance, capability build-up and strategy alignment
• Responsible for Tracking the Retail execution across MENA markets, but translating the strategy into execution KPIs and setting scorecard with market targets
• Engagement with the other Retail Marketing parts for Brand Store staff capability improvement
• Setup and keep updating quarterly plans for Channel marketing activities with team / business partners and follow-up execution (retail shop management)
• Indirectly supervise, lead and support field marketing teams in MENA markets
• Make periodic market surveys to get feedback from dealers and end-users and propose ideas accordingly to enhance continuously the channel management and operations
• Ensure best in industry shop display through the collaboration and communication between retail staff, merchandisers, third party agencies and distributors
• Analyze retail data, develop insights and report to management with actionable recommendations
• Implement, check and maintain Samsung retail guideline standards
• Actively monitor & report retail market intelligence and make recommendations to management
• Liaise with suppliers for new store display implementation
• Support production and implementation of all non-retail public & trade marketing events such as road shows, dealer launches, product launches etc

Skills and Qualifications

• At least 5 years and above experience in strategic sales operations, retail marketing/trade marketing
• Experience working with reputable Consumer Electronics companies is a plus
• Technical savvy, Product experience enthusiast
• Team-player with strong engagement skills
• Business experience in the MENA markets
• Should have good experience in managing merchandisers / promoters performance
• Multi-tasking skills essential to cope during busy and stressful periods.
• Strong analytical skills, PC skills (Excel, PowerPoint)
• Good ability to work under pressure.
• Bachelor degree in sales/marketing
• Fluent in English, Arabic would be an advantage