Client Relationship Manager

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Job Description - Client Relationship Manager

  • Develop and implement strategies for engaging with customers, nurturing relationships, and promoting customer loyalty.
  • Oversee and manage call centre and CRM staff, ensuring high levels of employee engagement, performance, and professional development.
  • Foster a positive and collaborative team environment.
  • Ensure the effective utilization of CRM tools to streamline processes and improve overall customer experience.
  • Ensuring the CRM staff to maintain regular, transparent, and empathetic communication with customers through various channels.
  • Analyze key performance indicators (KPIs) to measure the contact centre performance, customer satisfaction, and team productivity and develop improvement measures where necessary.
  • Implement data and KPI-driven strategies to enhance efficiency and customer service.
  • Conduct regular quality control and assessments to achieve operational excellence.
  • Establish and maintain quality assurance processes to ensure adherence to the internal standard operation procedures and the quality standard of the OEMs.
  • Collaborate with marketing and sales teams to assist in an efficient campaign deployment and target marketing.
  • Manage and build relationships with the retail customers, ensuring their unique needs are met and their satisfaction is maintained.
  • Ensure obtaining precise customer data and enter them in the correct section of the customer database.
  • Address and resolve customer concerns and issues in a timely and effective manner, collaborating with relevant teams when necessary.
  • Collect and analyse customer feedback and insights to gain a deeper understanding of customer needs and areas for improvement.
  • Efficiently and effectively manage the lead journey and related CRM and the contact centre operation to maximise the sales opportunity of the Group companies' services and products.
  • Identify opportunities for upselling and cross-selling additional products/services to existing customers, thereby increasing customer value.
  • Develop and provide the CRM staff knowledge resources and program to enhance their understanding and knowledge of the internal processes and products/services of the Group companies.
  • Develop, consolidate and enhance the customer contact centre’s operational process and maintain them according to the changes in the operational conditions.
  • Conduct a customer satisfaction surveys and measurements to gauge customer sentiment and identify areas for improvement.
  • Maintain detailed records of customer interactions, preferences, and account history, according to the defined policy and processes, to ensure a personalised and consistent experience.
  • Address customer complaints and issues in a professional and satisfactory manner, striving for customer retention.
  • Uphold company values throughout business practices and use sound judgment in decision making.

-Work Experience:

  • A minimum of 7 to 10 years in related field.
  • Proven experience in customer relationship management, call centre management, or related roles.

-Educational Qualification:

  • Relevant bachelor’s degree in related field.
  • Master degree is an added advantage.
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