Digital Marketing and E-Commerce Executive

We are seeking a dynamic Digital Marketing and E-commerce Executive to join our rapidly growing Resort and RTW fashion brand based in the heart of Dubai. As we expand our online presence, we're seeking a skilled Digital Marketing Executive to spearhead our digital initiatives and drive our brand's visibility and growth in the digital sphere. The successful applicant must have an international mindset with our two largest markets being the United States and Europe.

As a Digital Marketing Executive, you will play a pivotal role in developing and executing innovative digital marketing strategies to enhance our brand's online presence and drive customer engagement and conversion. This role requires a creative and analytical mindset, with proficiency in various digital marketing tools and platforms, particularly focusing on UX optimization, newsletter retargeting, Shopify management, and multimedia content creation.

Digital Strategy Development:

1. Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with brand objectives and target audience demographics.
2. Conduct market research and analysis to identify trends, consumer preferences, and competitive landscape to inform digital strategy decisions.

UX Optimization:

1. Implement user experience (UX) best practices to enhance website navigation, usability, and conversion rate optimization (CRO).
2. Conduct regular audits to identify areas for improvement and optimize user journeys across all digital touchpoints.

Newsletter Retargeting:

1. Develop and execute targeted email marketing campaigns to engage and retain customers through personalized content, promotions, and product recommendations.
2. Utilize segmentation strategies and A/B testing to optimize email performance and drive higher open and click-through rates.

Shopify Management:

1. Manage and optimize the e-commerce platform (Shopify) to ensure a seamless online shopping experience for customers.
2. Implement product updates, pricing changes, and seasonal campaigns while maintaining brand consistency and visual appeal.
3. Implement SEO strategy to grow brands online presence and awareness globally.
4. Spearhead best practice of multi-currency and multi-warehouse options for global expansion.

Multimedia Content Creation:

1. Create compelling visual assets, including videos, graphics, and images, to support digital marketing campaigns, social media content, and website enhancements.
2. Utilize video editing software and graphic design tools to produce high-quality multimedia content that aligns with brand aesthetics and messaging.

Ads Management:

1. Plan and execute with our Digital Marketing external team optimal paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram Ads) to drive traffic, leads, and conversions.
2. Monitor ad performance, adjust bidding strategies, and optimize targeting parameters to maximize ROI and achieve campaign objectives.

Performance Tracking and Analysis:

1. Monitor key performance indicators (KPIs) and metrics across various digital channels, including website traffic, conversion rates, email engagement, and social media metrics.
2. Generate regular reports and insights to evaluate campaign effectiveness, identify areas for improvement, and make data-driven recommendations for optimization.
3. Report on weekly sold product and how we can drive awareness and traffic to styles not receiving as much attention.

Qualifications:

1. Bachelor's degree in marketing, Digital Media, Communications, or related field.
2. Proven experience (3 years) in digital marketing roles, preferably within the fashion or retail industry.
3. Proficiency in utilizing UX principles to optimize website performance and enhance user experience.
4. Strong knowledge of email marketing platforms (e.g., Mailchimp, Klaviyo) and experience in newsletter retargeting strategies.
5. Hands-on experience with e-commerce platforms, particularly Shopify, including product management and promotional campaign setup.
6. Proficient in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and graphic design tools (e.g., Adobe Photoshop, Canva).
7. Excellent analytical skills with the ability to interpret data, generate insights, and make strategic recommendations for campaign optimization.
8. Strong communication skills with the ability to collaborate effectively across cross-functional teams and stakeholders.
9. Creative thinker with a passion for fashion and a keen eye for visual aesthetics.

Benefits:

• Competitive salary package
• Health insurance coverage
• Opportunities for career growth and professional development
• Dynamic and inclusive work environment
• Employee discounts on products

Join us in shaping the future of our brand, if you're passionate about digital marketing and thrive in a fast-paced, creative environment, we'd love to hear from you. Apply now!