Director - Marketing & Growth

Established in 2015 and headquartered in the UAE, BitOasis is one of the largest and most trusted cryptocurrency platforms in the MENA region. As a pioneer in the region's cryptocurrency ecosystem, BitOasis has established itself as the go-to platform for first-time cryptocurrency buyers and professional traders. With a commitment to providing the most secure and regulated infrastructure in cryptocurrency trading, BitOasis is dedicated to serving retail and institutional clients across the region. BitOasis has raised capital from a combination of leading global and regional investors including Wamda Capital, Jump Capital, Pantera Capital, R Capital LLC, CoinDCX etc.

Job Description

We are looking to hire a Marketing Leader. You will be accountable for developing and managing the implementation of the Marketing & Brand strategy for the company and play a key role in leading the overall company growth plans. The position covers the full marketing mix; strategic planning, market research & analysis, web & print advertising, email communications, viral marketing & social media and PR.'

You will be responsible for developing and executing strategic marketing initiatives to drive user acquisition, engagement, and retention. This is a unique opportunity to play a key role in the growth of a rapidly scaling organization in a groundbreaking industry.

Responsibilities

• Develop a strategic plan from brand and positioning to the implementation of comprehensive marketing and internal communication strategies, from inception to completion, for expansion and growth in the MENA region.
• Develop marketing strategies and advocate for integrated campaigns based on identified brand image across a range of target audiences and markets.
• Execute internal and external communication strategies, sales promotions, and special events to drive sales.
• Lead the creation and development of the digital marketing strategy including analytics and user experience; CRM; social media; search engine marketing, Influencer marketing etc.
• Conduct comprehensive market research to analyze market trends, competitive landscape, demographics, and economic factors to determine project growth potential.
• Direct CRM strategic marketing plan to drive increased activity through customer engagement and retention in the funnel.
• Oversee marketing projects, including development brief, design monitoring in line with feasibility and financial returns, marketing, and transactions, ensuring timely completion, within budget, and meeting quality standards.
• Collaborate with cross-functional teams including Business Development, Product, finance, and compliance to ensure marketing strategies are aligned with the guardrails to achieve the goals.
• Stay abreast with industry trends, demographic shifts, and competitor activities, leverage new market opportunities, benchmark against competitors, and make recommendations for market expansion and sustainable growth.

Qualifications

• Minimum 10 years of experience in marketing or growth hacking with 4 + years in a leadership role, experience in fintech or blockchain space is a plus.
• Proven track record of success in driving user acquisition and growth for digital products.
• Strong understanding of marketing data analytics and attribution modelling.
• Excellent communication, presentation, and interpersonal skills.
• A passion for cryptocurrency and the potential of blockchain technology.
• A strategic mindset with the ability to think creatively and solve problems.
• Knowledge of performance marketing channels (PPC, affiliate marketing).
• Experience with content marketing and social media management.
• Experience in building and managing marketing automation tools.
• Experience in developing and managing a high-growth team.

• Fluency in Arabic is a plus.
• Experience in the cryptocurrency exchange industry is a plus.