Senior Manager Marketing BB amp BC

Established in the 1930s as a trading business AlFuttaim Group today is one of the most diversified and progressive privately held regional businesses headquartered in Dubai United Arab Emirates. Structured into five operating divisions; automotive financial services real estate retail and healthcare; employing more than 35000 employees across more than 20 countries in the Middle East Asia and Africa AlFuttaim Group partners with over 200 of the worlds most admired and innovative brands. AlFuttaim Groups entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect excellence collaboration and integrity; AlFuttaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

The Senior Marketing Manager B2C & B2B role will be key in translating Marketing Business strategies into product and service strategies and roadmaps for the Global Aftersales Automotive division. The right candidate will be tasked with driving the growth of the business through a focus on consumer insights customer experience design and data backed decisions which will lead the After Sales portfolio of products and Services that delivers sales performance margin strength and competitive advantage in the Automotive sector in the UAE region and all AFA Global aftersales businesses.

This is a critical role that will help us deliver not only on existing Marketing roadmaps and aspirations but will be bringing forward ideas and innovative new ways to provide best in class end to end customer experiences from ideation to go to market and beyond stages. Leading from the front the right candidate will be responsible for maximising sales / profit through commercial understanding of product customer and internal capabilities.

This role will use specific discipline & technical knowledge to plan and enable a strategic roadmap for an agile marketing plan and activities that integrate data analytics online to offline customer journey in order to deliver outcomes for the Global Aftersales Automotive division aspiration with an ongoing role to drive continuous improvement beyond the completion of the initial uplift.

This role will work in a fastpaced environment and collaborate with crossfunctional teams and business stakeholders to define our Marketing priorities & roadmaps. In this role the right candidate will be responsible for gathering requirements generating ideas developing appropriate business cases and prioritizing according to the strategic direction of AF Global Aftersales Division & AF Automotive division (CoE Customer Centricity).

Highlights:

• Supervise Marketing Strategy plan & implementation

• Management of:

o Managing the team for B2B & B2C requirements for aftersales business including AlFuttaim Auto Centers (ALAC)
o Internal AlFuttaim stakeholders
o Experiential projects sponsorships/ partnerships planning and strategy implementation.
o Social media strategy development and implementation separately for each business relevant to the brand positioning to maximize engagement opportunities and loyalty
o Agency partner relationships

• Coordination of:

o Public Relations planning and execution
o CRM communication across the customer journey
o In conjunction with the Performance management team responsible for supporting the businesses in the development and implementation of their digital strategy including the execution maintenance and optimizing of all digital plans.

What you will do:

• Supervise Marketing Strategy plan & implementation

o Define and develop the annual marketing strategy in alignment with the business objectives
o Design the corresponding communications plan in accordance with the approved strategy

• Brand Management

o Develop a strategic direction plan for brands association with external/internal stakeholders (Global Aftersales brands including AlFuttaim Auto Centers (ALAC) external but relevant businesses) as part of the wider experiential strategy.
o Work with the heads of each business and central PR team to develop the appropriate communication & PR strategies.

• Social Media Management

o Development and strategic steering of the brand social media strategy in line with the wider marketing and business goals
o Development and management of alwayson brand and product social content complimenting ongoing campaigns and brand positioning
o Integration and implementation of social media into all brand activities both physical and virtual.

• Digital:

o Coordinate cross functionally with internal teams to manage:

Individual business websites to ensure compliance to brand standards tonality and communication direction

Digital media planning & performance

CRM communications to ensure efficiencies of outbound marketing initiatives

• Campaign and Agency management

o Active participation in all campaign planning management and implementation across the agency ecosystem.
o Active participation in agency partner management with marketing colleagues and attendance of all agency status sessions.

• Analytics & Reporting

o Development and implementation of regular reports in cooperation with business head and central marketing team focusing on brand performance in the experiential and digital spaces.
o Delivery of a quarterly insights report focusing on brand performance in the responsible domain for the previous quarter aimed at providing tangible recommendations towards future plans to meet both brand and business goals.
o Marketing Investment tracking and management including supervision of PO issuance invoicing and budget updates

Required Skills to be successful:

• You should have B2B & B2C experience
• After Market experience
• Excellent communication skills
• Proactive & creative

About the Team:

You will be reporting to Head of Marcomms & Planning.

What equips you for the role:

• Business qualification with a strong understanding of operational & commercial marketing
• B2B and/or B2C expertise/experience mandatory
• Preferable to have some previous experience and knowledge on the UAEs legal landscape when it comes to MarComs related topics
• Budget management for central costs and specific projects/initiatives
• Needs to be fully proficient in Microsoft Office Tools (Word Excel and PowerPoint)
• 5 8 years B2C or B2B marketing experience with relevant exposure to the automotive industry.
• Excellent verbal and written English communication skills essential.
• Due to the nature of this exciting opportunity the role will need to be highly flexible can move in a fastpaced competitive environment and deliver against team objectives.
• Manage and support the Global After Sales marketing team including AlFuttaim Auto Centers (ALAC)
• Keep a good relationship with all Head of Businesses and work with them on the marketing strategical direction for their departments and cascade to the marketing team members
• Maintain the overview and follow up on the different project and initiatives and ensure all will be within the agreed timing and budget

About AlFuttaim Automotive
A major division of the UAEbased AlFuttaim Group of companies AlFuttaim Automotive is an industry leader with presence in 10 countries across the Middle East Asia and Africa.
Our core business activities at AlFuttaim Automotive include distribution manufacturing leasing and aftersales and we are firmly established as the regional representative of some of the worlds most iconic automotive brands: Toyota Lexus Honda Jeep Chrysler Dodge Volvo and RAM.
We are driven by a customercentric approach constantly pushing the boundaries on innovation quality standards and valueadded service across our vast universe of customers right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custommade mobility solutions by delivering nothing less than worldclass omnichannel experiences.
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions from passenger cars to SUVs electric vehicles to highperformance motorbikes commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000member strong team with inspiring possibilities for growth throughout the career path. This is AlFuttaim Automotive and we empower talent to move forward.

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