[UAE] Communication & Social Advocacy Manager

I am the COMMUNICATION & ADVOCACY MANAGER and I am the expert of consumer engagement. I own the connection to our consumers in the social media landscape, acting as the voice of the brand. I drive social engagement through influencer management, content creation and presence on relevant social platforms. I am responsible for the delivery of successful brand events and influencer and press relationship building. I remain the press and influencer point of contact at all times.

KEY RESPONSIBILITIES :

• Define the brand social media strategy as well as the social media calendar and work with other flower team members to ensure execution is consistent with the overall brand strategy

• Manage social media & PR brand budget

• Plan strong social media & influencer activations driving to online business

• Monitor social media brand content & manage UGC

• Plan social media calendars by retailer to support new launches and pillars

• Manage brand local pages (FB & IG) and agency

• Define a PR strategy for the brand &activation calendar

• Manage a consistent list of influencers together with agency

• Responsible for creating relevant local content in line with the brand DNA and strategy

• Plan strategic PR events to increase the brans awareness in the region

• Responsible for setting a strong PR seeding strategy & execution

• Own Community management / Tone of voice guidelines and decision workflow with agency

• Work with Digital Expert Community and Director to further develop the social media management expertise

• Follow the Social Media discussions & reports competition/Trend alert

• Be the voice of the markets to zone/DMI on the social media & PR topic

• Develop product/brand awareness & community engagement

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