VIE - Travel Retail Marketing Coordinator HF - Chanel

Within the Export Marketing Direction you work remotly with the Travel Retail Marketing Manager for orchestration and followup of Chanel F&B activities in Travel Retail. The global objective is to bring operational support for the House development in Middle Eastern Airports while ensuring link and report to Parisian teams.

Your mission will articulate around following activities: POS excellence Brand Development & being an Internal Ambassador of TR.

POS EXCELLENCE

Merchandising :

• Aligned with the merchandising team adapt global guidelines for local implementation.
• Ensure the local implementation of visuals and PLV in due time (coordination with internal and external partners).
• Organize & run field trainings to team leaders. & BAs.
• Develop a strong and reliable subcontractor network to update visuals and trade actions.
• Collect PLV needs and animate forecast meetings.

Maintenance :

• Collect maintenance needs (with the help of team leaders) and coordinate corrective actions with the local design team.
• Report regularly to your manager on fixings and status of repairs

BRAND DEVELOPMENT

Projects coordination:

• Aligned with the Marketing Manager create and implement a development strategy with temporary and permanent brand operations.
• Coordinate with Paris and local team the implementation of new CHANEL point of sales.

Consolidate constructive feedbacks and implement short mid and longterm actions in a continuous improvement mindset.

Trade actions:

• Support the Marketing Manager to create and develop 360 brand activations within airports
• Implement temporary brand operations to animate product launches and top lines.
• Consolidate qualitative and quantitative brand operations feedback.

CRM :

• Coordinated with the Marketing Manager develop a test and learn clienteling program with top partners.
• Investigate on digital CRM opportunities within Travel Retail environment on the region and develop adapted online actions

INTERNAL AMBASSADOR

Local Market: Build bridges and synergies with MiddleEast affiliate stimulating the development of common actions projects.

Travel Retail: Watch and analyze competition in MiddleEast in order to strenghten our brand legacy in UAE MKT.

Graduate of a business school or university you justify a first experience as a trainee in Marketing. Commercial experience is also useful. You have qualities of analysis and synthesis you have a sense of listening and observation anticipation and initiative. You have excellent interpersonal skills the ability to adapt and a great ability to federate. Fluency in English and French is essential.

This VIE is based in Dubai.

This job has been sourced from an external job board.
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