Prospect and qualify new business by conducting regular market drives, utilizing reports such as Hotelligence, in-house guest lists, industry publications, etc.
Review market analysis to determine client needs, occupancy potential, desired rates, etc.
Negotiate with clients to achieve maximum profit while satisfying client needs.
Identify and analyze competitor hotels both locally and regionally to understand competitor strengths and weaknesses.
Prepare and review weekly sales reports listing daily efforts, including a summary of all definite and tentative business booked along with any cancellations and/ or lost business.
Coordinate transient and group room commitments to ensure proper market mix.
Enhance the hotel’s community image and stay abreast of competition, new developments, and sales methods and techniques in the hotel industry.
Build networking opportunities and represent the hotel’s interests in local issues by regularly attending the local Chamber of Commerce, Convention & Visitor’s Bureau, hotel associations, and trade shows.
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