Senior Content Marketing Manager

Job Description

Company Description

Informa PLC is a leading international events, intelligence and scholarly research group.

Our purpose is to champion the specialist. Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence, and opportunities that help customers grow, do business, make breakthroughs, and take better-informed decisions. Informa is listed on the London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Each of our five operating divisions has a distinct focus:

Informa Connect aims to provide expert content you cannot Google, and access to specialist networks and communities, through major branded annual events and specialist digital communities and content services.

Informa Markets creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.

Informa Tech aims to inspire the global technology community to design, build and run a better digital world by providing research, media, training and events to specialist technology communities worldwide.

Taylor & Francis commissions, curates, produces and publishes scholarly research and reference-led content in specialist subject areas, advancing research and enabling knowledge to be discovered and shared.

Our fifth division is Global Support , which provides shared, efficient business services and function-specific expertise to each of Informa's operating divisions.

Senior Content Marketing Manager (6 months contract)

Informa Markets 

Reports to:  Group Marketing Director – Cityscape and Energy Portfolios 

THE ROLE

We are seeking a Senior Content Marketing Manager to lead our dynamic content marketing team. 

The ideal candidate will demonstrate a strong understanding of content marketing as a strategic goal within the broader 360 event marketing. With a proven track record in team leadership and strategic planning, the Senior Content Marketing Manager will drive innovative campaigns aimed at audience engagement, lead generation, and brand credibility. 

This role requires a strategic leader who can make impactful decisions, manage budgets, and cultivate strong stakeholder relationships. 

JOB ACCOUNTABILITIES 

Key performance indicators

Lead the content marketing team to achieve the following objectives:

• Increase event website traffic through content to enhance new readership. 
• Attract new data points via engaging content to expand audiences. 
• Drive targeted content campaigns to bring high-value audiences to events such as conferences and talks. 
• Grow marketable audience throughout the year and increase retention to foster year-round customer engagement. 
• Generate new leads through content collaboration with the Commercial marketing team .

RESPONSIBILITIES

Strategy & Management:

• Develop content marketing strategies aligned with business and portfolio objectives. 
• Lead the content marketing team and editorial freelancers 
• Manage budget allocation and stakeholder engagement effectively. 
• Implement agile methodologies to enhance adaptability and operational efficiency. 

Lead Generation:

• Implement gated content strategies to capture leads effectively. 

• Leverage content distribution channels to broaden reach and attract leads. 
• Develop and implement lead nurturing workflows to guide leads through the sales and marketing funnel with personalised content based on their interests and behavior. 

Analysis and Insight:

• Measure and report on the effectiveness of content to optimise efficiency, effectiveness, and revenue generation. 
• Utilise data from internal databases, market data, and third-party insights to develop content topics and themes, positioning brands as thought leaders. 
• Develop a comprehensive understanding of consumer segments, preferences, and behaviors to deliver loyalty-building content that drives business expansion. 

Audience & Content Optimization:

• Drive audience research initiatives to personalize content and refine targeting strategies. 
• Utilise advanced SEO techniques, analytics tools, and audience insights to optimise content performance. 
• Cultivate a culture of continuous testing and optimisation to maximise ROI and innovation 

Brand Management & Community Building:

• Lead the growth and development of engaged audience communities within the portfolio. 
• Establish a cohesive brand identity, encompassing messaging and tone of voice to ensure consistency across all communications and touchpoints. 
• Create valuable and relevant content that resonates with the target audience, positioning the brand as an authoritative voice in the industry. 

QUALIFICATIONS AND SKILLS

• Content Marketing: Ability to drive results and possess a strategic mindset in content strategy development. 

• Analytical Mindset : Proficient in leveraging analytical skills to drive measurable business outcomes. 
• Leadership & Management: Experienced in budget management, team leadership, and stakeholder engagement. 
• Marketing Platforms : Proficiency in marketing automation platforms (preferably Eloqua) and analytics tools (Google Analytics/Adobe). 
• Strong Copywriting Skills : Proficient in crafting compelling and persuasive copy that resonates with the target audience, drives engagement, and communicates key messages effectively. 
• Deadline and Target-Driven : Demonstrated ability to thrive in fast-paced environments, consistently meeting deadlines and exceeding targets through effective time management, prioritization, and focus on results. 
• Communication : Strong verbal and written communication skills with meticulous attention to detail. 
• Project Management : Skilled in effectively managing diverse portfolios and leading team specialists within dynamic environments. 
• Creative Skills: Ability to inspire creativity in content development and implementation. 
• Interpersonal Skills : Capable of handling multiple tasks, working independently or in a team, and adapting to market changes effectively. 
• People Skills: Adept at forming strong relationships with team members, stakeholders, and consumers.